Apple 2Q 2008 Results, Conference Call Highlights: $1.05 Billion in Profit

Apple posted revenue of $7.51 billion and net quarterly profit of $1.05 billion, or $1.16 per diluted share, both Apple records for the second fiscal quarter. This compares to $5.26 billion revenue and $770 million profit, or $.87 per diluted share from the year ago quarter. Gross margin was 32.9 percent, down from 35.1 percent in the year-ago quarter. International sales accounted for 44 percent of the quarters revenue.

Sales notes from the quarter:
- 2,289,000 Macs shipped (51% unit growth, 54% revenue growth)
- 10,644,000 iPods shipped (1% unit growth, 8% revenue growth)
- 1,703,000 iPhones sold

"Were delighted to report 43 percent revenue growth and the strongest March quarter revenue and earnings in Apples history," said Steve Jobs, Apple's CEO. "With over $17 billion in revenue for the first half of our fiscal year, we have strong momentum to launch some terrific new products in the coming quarters."

"We're thrilled to have generated $4 billion in cash flow from operations in the first half of fiscal 2008, yielding an ending cash balance of $19.4 billion," said Peter Oppenheimer, Apples CFO. "Looking ahead to the third quarter of fiscal 2008, we expect revenue of about $7.2 billion and earnings per diluted share of about $1.00."

While Apple beat expectations for the second quarter, Apple's guidance for the third quarter falls below the street's expectations for profit of $1.09 a share on $7.23 billion in sales.

The corresponding quarterly conference call will begin shortly at 5pm EDT. Continue reading for highlights of the call and the Q/A session.Conference Call Notes:

- Pleased to report highest March quarter revenues and profit in history.
- Very strong Mac demand.
- Revenue growth accelerated to 43%, up from 21% last year.
- Retail sales up 74%...number of visitors in retail stores up 57%.
- Mac sales up 3.5 times the rate of PC industry as a whole.
- 3-4 weeks of Mac channel inventory at quarter's end.
- Very pleased with customer response to iPod touch.
- iPod shuffle sales were down until price drop, then accelerated.
- 73% share of MP3 player market.
- iTunes Store with 85% of legal music download in US. Movie rental service well-received.
- 200,000 developers have downloaded iPhone SDK. One-third of Fortune 500 companies have contacted Apple about the program.
- Retail stores: 208 stores. Looking forward to opening first stores in Australia, China, and Switzerland.
- $19.4 billion in cash. Generated $4 billion in cash over the last two quarters.
- Q3 Outlook: Targeting $7.2 billion revenue, gross margins of 33%, earning of $1.00 per share.

Q&A:

Q: Gross margin good, but why down a bit? Confident about 33% prediction for next quarter?
A: Gross margin better than had been predicted. DRAM and NAND pricing hit historic lows. LCD and other components pricing stable. Decline was partly due to Leopard entering second quarter: decreased sales of high margin product. Also partly due to iPod shuffle price cut.

Q: iPhone availability tightening. Can you grow this going forward? Any shortages?
A: We will hit 10 million for the year. We expected more of a quarter-over-quarter decline than we got, leading to some shortages. "Significant" number of unlocked phones contributing to demand.

Q: How is the education market?
A: Up 35% institutional and individual...highest growth rate in education in eight years. This quarter is a big K-12 quarter. Surpassed Dell in educational portables sales last year. Always worried about tight educational budgets, but no issues seen yet.

Q: 10 million iPhone sales goal...is a move to 3G technology affecting this forecast?
A: We don't comment on unreleased products, but we are of course always looking to roll out to more locations.

Q: Forecast for new retail store openings? Will half of them be international as projected?
A: Had 208 total stores at end of quarter, 27 of those outside U.S. Increased forecast to 45 new stores for the year. Won't be quite half international stores, but it will be significant.

Q: Effect of Leopard sales on gross margin?
A: Leopard revenues $170 million in January quarter, $40 million in March quarter. Also iLife and iWork entering third quarter of sales and thus seeing decreasing sales. Also, low-margin iTunes Store revenue was a more significant percentage of total revenue for the March quarter.

Q: You've built up a lot of cash. Any plans for it?
A: No comment on that at this time.

Q: Can you talk about iPhone pricing with European carriers?
A: Our European carriers are free to price the iPhone as they wish. No further comment on that.

Q: Plans for maintaining a 2.5G iPhone alongside future 3G models?
A: We don't comment on unreleased products.

Q: Availability of products during March quarter?
A: MacBook Air experienced constrained supplies initially, but reached supply/demand balance by the end of the quarter. iPhone demand outstripped projections and thus supply.

Q: Any comment on acquisition of P.A. Semi?
A: We occasionally buy smaller technology companies, and we don't make a practice of commenting on our plans for them.

Q: Can you reconcile comments about iPhone demand outstripping supply with price cuts seen in Europe? Was there a balance issue?
A: Shortages were most significant in Apple retail stores, which are more susceptible to people buying multiple units, possibly for export. Once units are designated for a carrier, they can't be easily shifted elsewhere. Overall, we expected a sharper quarter-to-quarter decline than we saw. No comment on Europe specifically.

Q: Comments on number of unlocked iPhones? Why the reticence in quantifying that?
A: We aren't really comfortable with putting out a number on that due to uncertainty. We have gone out of our way to classify it as "significant" though.

Q: Why did the average selling price for portables decline?
A: The decline was small and reflected slight shifts in product mix.

Q: Any more to say about MacBook Air? Number of Windows users buying MacBook Airs?
A: No data on Windows users. Popular among a wide variety of consumers. Very little cannibalization of other models.

-End of conference call

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...