Apple Acquired Quattro Wireless for $275 Million?

All Things D reports that Apple is set to announce that it has acquired Quattro Wireless for $275 million.

Quattro Wireless describes itself as a "global mobile advertising company, empowering advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI." The company is a competitor to AdMob, another advertising company, that was acquired by Google for $750 million. Apple was said to have talked to AdMob about possible acquisition prior to Google's acquisition.

The official announcement is expected to come as early as tomorrow.