The New York Post reports that Apple and the Metropolitan Transportation Authority (MTA) have signed a deal to bring a 23,000 square-foot Apple retail store to Manhattan's historic Grand Central Terminal. The initial ten-year deal will reportedly see Apple paying $800,000 per year in rent, and potential extensions after the ten-year period would see the annual rent increase to over $1 million.

Tech giant Apple has inked a 10-year deal with the MTA to open its largest store in the world in Grand Central Terminal.

The 23,000-square-foot store will take up Grand Central's north and northeast balconies, displacing Charlie Palmer's Metrazur restaurant, according to MTA documents.

Apple will initially pay rent of $800,000 a year, nearly half a million more than Metrazur paid.

The MTA's financial committee is said to be set to add the final seal of approval to the deal today.

grand central metrazur
The report's claim regarding the store being Apple's largest in the world is a bit fuzzy, as Apple's Regent Street store in London is said to check in at approximately 25,000 square feet. It is a bit difficult to make strict comparisons, however, as different reports use differing standards for reporting square footage. Some reports may refer to gross square footage while others may use the smaller assignable square footage, while some reports may count only publicly-accessible retail floor space in contrast to others that may include back-of-house support space or even regional corporate offices occasionally located on-site at flagship retail store locations.

Update: In an article on the MTA's board meeting today regarding the deal, The Wall Street Journal includes a pair of renderings showing what visitors can expect, with Apple's traditional light wood tables and black stools appearing under the soaring ceiling and stone work of Grand Central Terminal. Apple is paying current tenant Metrazur $5 million to vacate its spot eight years before its lease was to run out, and the company will begin construction immediately with a goal of opening the new store four months from now.

grand central terminal apple store

Top Rated Comments

toddybody Avatar
188 months ago
Im most excited for the Vatican Apple Store.
Score: 10 Votes (Like | Disagree)
jinjo235 Avatar
188 months ago
800k a year? I know there's some factors that take into account like brand exposure but isn't that too much? Obviously a study was made and probably is money well spend.

Trust me, this store will probably make $1 million/week. And if you think I'm lying, look at Apple's latest quarterly earnings then, look at home much the retail sector brought in, then divide that among the number of currently open Apple Stores. Ya, easily $1 million/week. And after rent, paying employees, etc., this could easily be the most profitable Apple retail store yet.
Score: 2 Votes (Like | Disagree)
silentnite Avatar
188 months ago
Oh no! Look out NY more Grand Central traffic headed your way.:D
Score: 2 Votes (Like | Disagree)
shartypants Avatar
188 months ago
Would love to see it when its done!
Score: 2 Votes (Like | Disagree)
dmbfrontier Avatar
188 months ago
Its coming!

This morning I noticed that the restaurant was shut down. There is a sign that says "Pardon the mess. We are working on a new shopping experience" or something of that nature. Wasn't able to take pic, but when the Apple signs show up, I will!
Score: 2 Votes (Like | Disagree)
iPadPublisher Avatar
188 months ago
I have no doubts this store will make a ton of money. Kind of like an airport location, they'll make a killing with the traffic in there. How convenient on your daily grind to swing in, get the replacement headphones you wanted, or finally check out an iPad, etc. This is a largely car-less group of people going through here -- putting a store right in their daily path exposes many many more people to the products.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...