Earlier this year, it was revealed that Apple was planning to open its first retail store in Hong Kong by the end of this year, targeting a 15,000 square foot space in the IFC Mall. We soon put together details on the location, which is on the far eastern edge of the mall and spans two levels while displacing ten other retail stores that formerly occupied the space.
Details on the massive new store have continued to surface as Apple has built out the space over the past six months, with a report earlier this month claiming that Apple was planning for a September 24th opening for the store.
That opening date has now been confirmed, as evidenced by a small new sign placed on a stand in front of an entrance to the store. The sign confirms that the store will open this Saturday, September 24th, at 9:00 AM.
Few details on the interior design of the store are known, but it is clear that the location will be a significant new flagship for Apple in one of the world's leading financial centers. Its location in the high-profile IFC Mall at the foot of one of the tallest office buildings in the world offers Apple a unique opportunity to expand its presence in a relatively small but important portion of its "Greater China" market that has seen explosive growth over the past several years.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Wednesday March 4, 2026 5:52 am PST by Joe Rossignol
Apple's online store has gone down, just minutes before the company is expected to announce a lower-cost MacBook, which may be named MacBook Neo.
Apple already unveiled six products this week, including an iPhone 17e, a new iPad Air, new MacBook Air and MacBook Pro models, an updated Studio Display, and an all-new Studio Display XDR that replaces the Pro Display XDR.
To learn about these...
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple's retail store at the Grand Central Terminal in New York is temporarily closed, but the reason why remains a mystery.
As seen in photos shared by Parker Ortolani, Apple's space on the Main Concourse's East Balcony is covered up with temporary walls and curtains. There is also temporary lighting and audio equipment set up, and a video shared on social media appears to show that Apple is ...
Line extended all the way to the Star Ferry terminal via the elevated walkway. Folks inside the IFC who camped out all night were consumed by media pack as they walked in the door.
I put a few pics up here:
http://penguinsix.com/2011/09/23/photos-from-the-apple-store-hong-kong-opening-day/ I'll have a video uploaded shortly (Youtube says 'processing')
