comScore today released the results of its latest survey of mobile phone usage in the United States, revealing that Apple is quickly approaching a 10% share of the U.S. mobile phone market. Among the top mobile phone manufacturers, Apple led the pack in growth between the three-month period ending in May and the period ending in August, growing by 1.1 percentage point to hit 9.8% of the U.S. market.
Looking specifically at smartphones and measuring platforms instead of manufacturers, Apple checked in at 27.3% of the market, up 0.7% over the prior period but trailing Android's 5.6 percentage point growth.
The reports also highlight the rapid deterioration in Research in Motion's market share. Apple and RIM had been neck and neck in share just four reports ago, covering the February-April 2011 period, but RIM has fallen to under 20% of the smartphone market as Apple has surpassed 27%.
comScore's surveys track installed user base rather than recent sales as tracked by many other firms. As a result, comScore's numbers react more slowly to changing trends in mobile phone sales than shorter-range measures of recent sales. But comScore's numbers would be more accurate reflections of actual consumer usage given typical upgrade cycles on the order of 18 months for average users.
Wednesday December 24, 2025 8:40 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Wednesday December 24, 2025 9:27 am PST by Juli Clover
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out.
Subscribe to the MacRumors YouTube channel for more videos.
Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows.
One Thing (Free) -...
Tuesday December 23, 2025 11:55 am PST by Juli Clover
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026.
Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
Monday December 22, 2025 3:20 pm PST by Juli Clover
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers.
The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
Tuesday December 23, 2025 1:31 pm PST by Juli Clover
Apple is working on a foldable iPhone that's set to come out in September 2026, and rumors suggest that it will have a display that's around 5.4 inches when closed and 7.6 inches when open. Exact measurements vary based on rumors, but one 3D designer has created a mockup based on what we've heard so far.
On MakerWorld, a user named Subsy has uploaded a 1:1 iPhone Fold replica (via Macworld), ...
Tuesday December 23, 2025 5:21 am PST by Tim Hardwick
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Well, I can tell you that the Google install base will be going up thanks to me. :D
It's been fun with with my iPhone 3G and iPhone 4, but I think it's time for me to move on to something new. Android here I come. Doesn't anyone feel this way?
You won't know how much Android sucks until you try it for yourself. :-)
While there are many people that feel that way, I know just as many that are ready to come back to the iPhone 4S after owning an Android device.
Well, I can tell you that the Google install base will be going up thanks to me. :D
It's been fun with with my iPhone 3G and iPhone 4, but I think it's time for me to move on to something new. Android here I come. Doesn't anyone feel this way?
No! I use several different Android phones from different manufacturers at work. The battery life is abysmal with all of them. I love the feature in Android that when an app crashes that causes the OS to freeze up I am forced to remove the battery to get it to restart. I guess there is more than one reason to have a removal battery.
Sorry but given my first hand experience with Android phones I have no desire to buy one. And yes I have used the Samsung Galaxy S II.
Well they can kiss that percentage goodbye after yesterdays crappy announcement ...
The thing announced yesterday that will affect the percentage the most is not the new 4S. It's the lower prices on the 4 and the 3GS.
The 3GS was already a top selling model last quarter, better selling than all or nearly all of the current Android models. The zero up-front subsidized price on the 3GS price will boost iPhone market share in the U.S, even if the 4 and 4S together barely hold the percentage they had last month.
Between the free 3GS, the $99 iPhone 4, and greater availability, Apple's legitimately making a market share play... and is gonna snap up much of the lower-end market where Andriod was winning.
The high-end folks (most of us on MR) might be disappointed with the 4S, but the lower end of the market is rubbing their hands with glee.
Wait until you see the market share pie charts for next year. The strategy will become evident.
