iPad 3 to Pave Way for 1080p iTunes Content and a New Apple TV?

Apple is expected to reveal the new iPad at a media event in the first week of March. The new iPad is widely believed to carry a ultra-high resolution 2048x1536 display that exceeds the resolution of 1080p content. Apple, however, presently only offers a maximum of 720p HD content on their iTunes Store. 720p also happens to be the maximum resolution that the current generation Apple TV supports.

product product

We've already seen evidence that Apple has been working on a next generation Apple TV. Back in October, references to an unreleased "AppleTV3,1" model were found in the latest versions of iOS 5. Meanwhile, Apple has reportedly asked movie studios to start submitting 1080p content to the iTunes Store late last year.

A Retina Display iPad would represent an opportunity for Apple to launch a 1080p iTunes Store. It would also make sense for it to correspond to an Apple TV update. 9to5Mac now notes that stock of the current generation Apple TV is running low amongst retailers such as BestBuy, Target and Amazon. The timing suggests that the Apple TV could be getting a refresh around the same timeframe as the iPad.

The Apple TV is a product that we haven't tracked in our Buyer's Guide. The reason is that the Apple TV is unique in that it is more of a living room appliance whose primary purpose is to play iTunes content on your television. As a result, as long as the Apple TV can play all current iTunes content, there's been no compelling reason for Apple to offer a major hardware upgrade. In October, we wrote:

So, we can't be certain when Apple might be launching a new Apple TV, but believe it would be tied to other offerings, either 1080p HD iTunes content or another television initiative altogether.

If Apple does see the iPad 3 as an a opportunity to launch the rumored 1080p iTunes Store, then it seems likely the Apple TV will follow.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
iphone fold 3d print

Have a 3D Printer? You Can Make Your Own iPhone Fold Dummy

Tuesday December 23, 2025 1:31 pm PST by
Apple is working on a foldable iPhone that's set to come out in September 2026, and rumors suggest that it will have a display that's around 5.4 inches when closed and 7.6 inches when open. Exact measurements vary based on rumors, but one 3D designer has created a mockup based on what we've heard so far. On MakerWorld, a user named Subsy has uploaded a 1:1 iPhone Fold replica (via Macworld), ...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...

Top Rated Comments

jaw04005 Avatar
181 months ago
Apple will be left behind if it does not start offering unlimited streaming movies for a flat monthly subscription. It's already getting killed by Amazon, Netflix, LoveFilm, Hulu, BBC iPlayer, 4OD etc
Unfortunately, I think Apple sees the iTunes Store competing against Blu-ray and video on demand (PPV), not Netflix or the like.

One thing I hope they launch with the new iPad is iCloud for Movies. Surely it's coming.
Score: 18 Votes (Like | Disagree)
profets Avatar
181 months ago
1080p ≠ good, actually. Blu Ray is 1080p, but it is compressed enough that the quality is still not so good. I found my DVD player with a 1080p upscaler higher quality than Blu Ray with the exception of the colors not being as good.

My mom's 1080p AVCHD camcorder is lower quality than my HDV tape camera in 720p or 1080i.

Did I read that right? A DVD player that upscales to 1080p looks better than a high bitrate 1080p bluray itself?

I dunno, I honestly would have thought a video at 1920x1080 up to 50 mbps would look better than a video at 720x480 up to 10mbps.
Score: 17 Votes (Like | Disagree)
emaja Avatar
181 months ago
1080p ≠ good, actually. Blu Ray is 1080p, but it is compressed enough that the quality is still not so good. I found my DVD player with a 1080p upscaler higher quality than Blu Ray with the exception of the colors not being as good,.

Then you have the world's crappiest BD player. There is NO WAY that SD looks better than 1080P if all things are set up the correct way.
Score: 17 Votes (Like | Disagree)
neiltc13 Avatar
181 months ago
Apple will be left behind if it does not start offering unlimited streaming movies for a flat monthly subscription. It's already getting killed by Amazon, Netflix, LoveFilm, Hulu, BBC iPlayer, 4OD etc
Score: 16 Votes (Like | Disagree)
blueroom Avatar
181 months ago
I just want it to support Apps. 720p video doesn't bother me.
Score: 11 Votes (Like | Disagree)
damir00 Avatar
181 months ago
I found my DVD player with a 1080p upscaler higher quality than Blu Ray with the exception of the colors not being as good.

Then there is something seriously messed up with your system, because they aren't even close.
Score: 9 Votes (Like | Disagree)