Samsung Executive Calls Apple vs. Samsung Ruling 'Worst Scenario for Us'

While Samsung has already issued an official statement vowing to fight on against Apple in court cases and to innovate with its products following the $1 billion judgment against the company, The Korea Times reports that executives at the company are "reeling in shock" at the decision.

Samsung executives were still reeling in shock Sunday, but provided no clear hint on the company's next move in the showdown with its industry archrival. It's widely expected that Samsung will appeal, but the outlook for success in the appeal now looks rather murky.

"It's absolutely the worst scenario for us," a senior Samsung executive said as he rushed into the company's compound in southern Seoul.

Inside the building, Choi Gee-sung, former Samsung Electronics CEO and now the head of Samsung Group's corporate strategy division, was holding an emergency meeting attended by Shin Jong-kyun, the company's mobile devices chief, and Lee Dong-joo, lead marketing official.

Both Apple and Samsung will be making post-verdict motions in the case, with Samsung seeking to have Judge Lucy Koh overrule the jury's decision before filing an official appeal while Apple is likely to seek a tripling of the damage award based on rulings that Samsung's infringement was willful. Apple will also be pursuing injunctions barring the sale of Samsung devices found to infringe Apple's patents.