During today's Q1 2013 Financial Results conference call, Apple CEO Tim Cook fielded questions about Apple's results and plans. As usual, Apple was unwilling to provide any specific details about their future plans.
Cook was asked about the importance of market share preservation and whether or not holding their smartphone marketshare was a priority in 2013:
The most important thing to Apple is to make the best products in the world. We aren't interested in revenue for revenue's sake. We could put the Apple brand on a lot of things and sell a lot more stuff. We only want to make the best products. We've been able to build market share and have a great track record with iPod of doing different products at different price points. I wouldn't view those as mutually exclusive as some might. We're focused on making great products that enrich lives.
As for Apple's plans for 2013, Cook, as usual, acknowledges that Apple is working on a number of new products and he shares his optimism on those:
We're working on some incredible stuff. The pipeline is chock full. We feel great about what we've got in store.
With regard to the Apple TV, Cook reiterated it was an area that they had intense interest in:
This is an area of intense interest for us and remains that. I tend to believe that there is a lot we can contribute in this space and we continue to pull the string and see where it leads us. Don't want to be more specific.
Cook also revealed that the Apple TV had sold over 2 million units this past quarter -- 60% year over year.
Finally, Cook emphasized that they felt that the "halo" effect was still in full force. As customers buy one Apple product, they tend to buy more.
"The other thing for us, maybe not for others, if somebody buys an iPad mini and it's their first Apple product, we have great experience through the years — if someone buys their first Apple product, these people buy another Apple product. It's the halo effect, as we termed it, that we saw with the iPod and the Mac — we've seen some of that with the iPad as well. I see it as a huge opportunity."
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
At least 14 new shows and films are premiering on the Apple TV streaming service throughout the remainder of 2026, starting with Twisted Yoga today.
In the U.S., Apple TV is priced at $12.99 per month or $129 per year, with a free one-week trial available for new subscribers. Apple TV is also included in Apple One and Peacock bundles, with all of the options outlined on Apple's website....
Wednesday March 25, 2026 3:33 pm PDT by Joe Rossignol
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV.
tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software.
Below, we have recapped what is new in tvOS...
Apple today provided developers with the fourth betas of upcoming watchOS 26.4 and visionOS 26.4 betas for testing purposes. The software comes a week after Apple released the third betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
watchOS 26.4 adds a new Average Bedtime metric to ...
You're saying that Apple's mission is NOT to make money? That's ridiculous.
There needs to be some better reading comprehension by people. Let me help you. First, Revenue is not the same as Profit. Apple has always focused on profit not revenue. Second, it was revenue for revenue's sake. This means that if Apple could make more revenue by making a crappy product than by making a quality product they would not do it. And they have demonstrated repeatedly that they aren't out for just revenue, or just market share.
During today's Q1 2013 Financial Results conference call, Apple CEO Tim Cook fielded questions about Apple's results and plans. As usual, Apple was unwilling to provide any specific details about their future plans.
