During today's Q1 2013 Financial Results conference call, Apple CEO Tim Cook fielded questions about Apple's results and plans. As usual, Apple was unwilling to provide any specific details about their future plans.
Cook was asked about the importance of market share preservation and whether or not holding their smartphone marketshare was a priority in 2013:
The most important thing to Apple is to make the best products in the world. We aren't interested in revenue for revenue's sake. We could put the Apple brand on a lot of things and sell a lot more stuff. We only want to make the best products. We've been able to build market share and have a great track record with iPod of doing different products at different price points. I wouldn't view those as mutually exclusive as some might. We're focused on making great products that enrich lives.
As for Apple's plans for 2013, Cook, as usual, acknowledges that Apple is working on a number of new products and he shares his optimism on those:
We're working on some incredible stuff. The pipeline is chock full. We feel great about what we've got in store.
With regard to the Apple TV, Cook reiterated it was an area that they had intense interest in:
This is an area of intense interest for us and remains that. I tend to believe that there is a lot we can contribute in this space and we continue to pull the string and see where it leads us. Don't want to be more specific.
Cook also revealed that the Apple TV had sold over 2 million units this past quarter -- 60% year over year.
Finally, Cook emphasized that they felt that the "halo" effect was still in full force. As customers buy one Apple product, they tend to buy more.
"The other thing for us, maybe not for others, if somebody buys an iPad mini and it's their first Apple product, we have great experience through the years — if someone buys their first Apple product, these people buy another Apple product. It's the halo effect, as we termed it, that we saw with the iPod and the Mac — we've seen some of that with the iPad as well. I see it as a huge opportunity."
Wednesday December 24, 2025 8:40 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Wednesday December 24, 2025 9:27 am PST by Juli Clover
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out.
Subscribe to the MacRumors YouTube channel for more videos.
Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows.
One Thing (Free) -...
Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white.
They seem close to some...
Tuesday December 23, 2025 5:21 am PST by Tim Hardwick
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Tuesday December 23, 2025 11:55 am PST by Juli Clover
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026.
Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
Wednesday December 24, 2025 7:24 am PST by Joe Rossignol
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year.
Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out.
Below, we have...
You're saying that Apple's mission is NOT to make money? That's ridiculous.
There needs to be some better reading comprehension by people. Let me help you. First, Revenue is not the same as Profit. Apple has always focused on profit not revenue. Second, it was revenue for revenue's sake. This means that if Apple could make more revenue by making a crappy product than by making a quality product they would not do it. And they have demonstrated repeatedly that they aren't out for just revenue, or just market share.
During today's Q1 2013 Financial Results conference call, Apple CEO Tim Cook fielded questions about Apple's results and plans. As usual, Apple was unwilling to provide any specific details about their future plans.
