iPhone Launch Gives T-Mobile USA 'One of Its Biggest Weekends'

Last Friday, T-Mobile USA Chief Marketing Officer Mike Sievert told AllThingsD that the carrier's iPhone launch that day had been "gangbusters" for the carrier with "lines out the door" at its retail stores. While the lines dissipated fairly quickly, T-Mobile undoubtedly believes that the strength of the iPhone and new "Uncarrier" plans unbundling device cost from service charges will help its standing in the competitive U.S. carrier market over the long-term.

iphone_5_now_tmobile
Sievert has now followed up with CNET, and while he declined to share any specific sales numbers, he noted that the iPhone launch had given T-Mobile "one of its biggest weekends in the history of the company".

Sievert told CNET that iPhone sales did better than he expected, although he declined to provide specific figures.

"We had really ambitious internal goals, and we beat them," he said.

With the addition of T-Mobile, all four of the major U.S. carriers now offer the iPhone. Counting smaller carriers, the iPhone is now available on 22 carriers in the United States.

Related Forum: iPhone

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...

Top Rated Comments

ArtOfWarfare Avatar
166 months ago
As a consumer, I'm glad I can now be screwed over by my choice of carrier.
Score: 18 Votes (Like | Disagree)
4TheLoveOfTech Avatar
166 months ago
NASDAQ is down 2.38% so this may need a little context.

[COLOR="#808080"]


TMobile just released the iPhone on a new carrier and AAPL is down over 2% today and reached a new 52 week low.

Google released nothing today and are only down 1.03%.

This shows that the market and investors have lost faith in Apple and Tim Cook and company aren't doing anything about it other than apologizing and saying "We've got great stuff coming this year". One Quarter if finished and Apple has nothing announced.
Score: 4 Votes (Like | Disagree)
HenryDJP Avatar
166 months ago
It is. Notice that they said it was one of the biggest days - not the biggest. Galaxy S3 probably owns the "biggest" title.
It certainly does. It's the biggest piece of crap phone I've ever seen. ;)
Score: 4 Votes (Like | Disagree)
gotluck Avatar
166 months ago
So now I can experience an iPhone on every carrier. I guess the price competition will be in full swing now! Hopefully AT&T and Verizon realize that unlimited data is the way to go!

I wish.. I think that ship has sailed with ATT & Verizon regardless :(
Score: 4 Votes (Like | Disagree)
negrohero9 Avatar
166 months ago
So now I can experience an iPhone on every carrier. I guess the price competition will be in full swing now! Hopefully AT&T and Verizon realize that unlimited data is the way to go!
Score: 4 Votes (Like | Disagree)
tvquang Avatar
166 months ago
TMobile just released the iPhone on a new carrier and AAPL is down over 2% today and reached a new 52 week low.

Google released nothing today and are only down 1.03%.

This shows that the market and investors have lost faith in Apple and Tim Cook and company aren't doing anything about it other than apologizing and saying "We've got great stuff coming this year". One Quarter if finished and Apple has nothing announced.
Apparently, Stocks were down is because the terror bombs in Boston. Market will be affected by any terror risk.
There is nothing to do with the iPhone launch on Tmobile.
Score: 3 Votes (Like | Disagree)