Fitbit today launched its newest wearable activity tracking device, the Fitbit Flex. The wristband, which originally debuted at CES 2013, counts calories burned, distance walked, and steps taken, along with offering tools to record food intake and sleep quality.

At $100, the Fitbit Flex is more affordable than competing products like the Jawbone UP and the Nike FuelBand, priced at $130 and $150, respectively.

fitbitflexThe waterproof band needs to be charged approximately every five days and syncs via Bluetooth 4.0. It works in conjunction with the Fitbit app. Engadget has posted a comprehensive review of the Fitbit Flex, finding the design to be appealing but the sleep and food tracking features to be lacking.

What Fitbit seems to have done is look at the rest of the fitness-tracking field, figure out what features have proven most successful and essential and then packed them in a surprisingly stylish and affordable package. At $100, the Flex isn't an impulse purchase considering its relatively niche appeal, but for those looking to pick up this particular type of lifestyle product, it's a solid choice.

The social aspects of racking up Fuel points and Jawbone's more robust mobile app certainly have their appeal, but we'd say the Flex offers the most well-rounded experience, not to mention the best bang for your buck.

The Fitbit Flex wristband can be purchased from the Fitbit website for $99.95.

Top Rated Comments

mcdspncr Avatar
165 months ago
Looks like good competition for the UP and Fuel Band, but I'm still waiting for the inclusion of an altimeter. This would definitely help the accuracy considering there is a big difference in caloric consumption between walking up a hill/stairs compared to flat ground. The Fitbit One (also $99) has the altimeter but is missing the wristband. Hopefully the next gen of Flex will have both!
Score: 2 Votes (Like | Disagree)
Chupa Chupa Avatar
165 months ago

The fuelband has the neat display that tells you what you have done and what you need to do to reach your goal. The fact you can press the button and see where you are helps a lot when you are pushing yourself at the gym and want to go a bit further. IMO thats the best use you can get out of these bands. The fuel points may or may not mean much, but you can control how high you want to set them and know what your limits are after a few uses.

Agree 100%, and added bold for emphasis. These bands are what they are. None of them will do anything unless you have the motivation to do it. Fuel points is a great way for the motivated to continue to challenge themselves and go to the next level. But all of them are wildly inaccurate if one is using them to measure "standards" like calories burned and steps taken, especially when used on treadmills and elliptical.
Score: 1 Votes (Like | Disagree)
Chupa Chupa Avatar
165 months ago
In my opinion, the Fuelband is the most usless.

+1

The flex is probably the best of the 3, it has everything the other 2 have combined. With the exception of the Display on the Nike+

I've been using the FuelBand almost since it launched and have had my share of dissatisfaction with it BUT it has helped me maintain motivate and I've gone from walking at a 1mi/20 min pace to running 1mi/10 min pace. Also have gone from walking 4 miles daily to running 4 miles 5 days/week and 10 miles one day week.

I'm always on the lookout for improvement so I snatched up a Flex yesterday @ BB while I could (they sold out fast). I can't really judge it on accuracy yet but...

The Fuel Band wins on:

1) communication (display in band)
2) charging convenience (USB built into band, no adapter needed, no need to disassemble to charge like the Flex.
3) attractiveness (says a lot b/c the Fuelband is ugly IMHO, but the Flex looks a bit dorky on the wrist as it's very thick near the LED window.

Also huge disappointment with the Flex: does not count stairs climbed like the The One.

The Flex wins on:

1) More complete app (lets you enter in activities, water consumption, food eaten

2) Sleep monitoring if you are in to that. The Fuel Band is useless when sleeping

3) Syncing (Flex syncs automatically to iDevice via BT, though no idea if this is a battery eater. The Fuel Band must be manually synced by pushing a button on the band).

As of right now I'm still sticking w/ the FuelBand. It's the best of an unsatisfying lot. The market is still wide open for a truly complete wearable activity monitor. As I use the Flex the next few days my mind may change, but only if the Flex turns out to be more accurate than the Fuel Band, which consistently under counts my runs on pavement, and severely so on machines (treadmill, elliptical).

----------

I have a FitBit One and I love it. The Flex does the exact same thing as the One, with but you can wear it on your wrist.

Just an FYI, the Flex DOES NOT count stairs climbed like the One.
Score: 1 Votes (Like | Disagree)
Crzyrio Avatar
165 months ago
In my opinion, the Fuelband is the most usless.

+1

The flex is probably the best of the 3, it has everything the other 2 have combined. With the exception of the Display on the Nike+
Score: 1 Votes (Like | Disagree)
spazzcat Avatar
165 months ago
In my opinion, the Fuelband is the most usless.
Score: 1 Votes (Like | Disagree)
Scellow Avatar
165 months ago
WTF 100$ for that ? ..
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...