Apple Kicks Off New Printer Promotion with Instant Discounts on HP Printers

Apple for many years offered Mac customers the ability to save $100 on eligible printer purchases, but the company discontinued that program in early 2012 as the devices have become less popular with the proliferation of digital access to documents through smartphones, tablets, and other means.

But as noted by 9to5Mac, Apple is once again promoting printers with new in-store displays and an instant discount program offering up to $50 on HP printers. While the in-store promotion is apparently set to roll out tomorrow, the company has already quietly begun offering the printer discounts, with models such as the Photosmart 7520 ($149.95) already having been reduced by $50 and the Photosmart 6520 ($119.95) having been reduced by $30.

Some printers appear to have been reduced even more, with the Officejet Pro 8600 Plus ($229.95) dropping by $70.

Even some Epson models have seen small price drops, with the Expression Premium XP-600 ($129.95) seeing a $20 discount and the WorkForce WF-2540 ($119.95) seeing a $10 discount.

According to promotional materials, the special discounts on the HP printers are valid through September 6, with the program coinciding with Apple's Back to School promotion in a number of countries. That program offers education customers iTunes Store/App Store gift cards worth $100 with the purchase of a new Mac or $50 with the purchase of a new iPhone or iPad.