Late last week Apple commercials from the 1980s began resurfacing on YouTube channel EveryAppleAds, offering an extensive look at Apple advertising during that time period. Now, the same YouTube channel has uploaded a video of late film critics Gene Siskel and Roger Ebert reviewing similar ads.

The video appears to have been recorded at a special Apple event in 1986, as indicated by the Apple podium that Siskel stands behind. The two famous critics use the format of their then-popular film review show "Siskel & Ebert At The Movies", minus the "Thumbs Up, Thumbs Down" rating system, to critique some of Apple's mid-80s commercials.


Siskel was particularly impressed with the ads, noting that while he usually only likes one out of every three films he sees, he liked all five of the Apple commercials.

"And in sum, this is one of the more impressive series of commercials I've seen and I've seen a lot. Especially, I think, it's an impressive series if you run just the ones that we've picked. In fact, they're so good they're almost good enough to make me, a movie critic, want to watch prime time TV in order to see them again. Almost."

Additional vintage ads, including the ones Siskel and Ebert reviewed, can be found on EveryAppleAds' YouTube channel.

Top Rated Comments

nagromme Avatar
162 months ago
The past and the Internet are two of the weirdest places on Earth.
Score: 4 Votes (Like | Disagree)
rescued64 Avatar
162 months ago
Careful now. He is Chicago-bread. That hair is real. We make 'em good and make 'em big.


Roger


Blago


O

Just a note, Oprah is from Mississippi originally, moved to Milwaukee, and at 14 moved to Nashville to live with her dad. She's been in Chicago for a while, but you can't claim her for her hair!
Score: 1 Votes (Like | Disagree)
cgk.emu Avatar
162 months ago
You're not looking. The newspaper salesman and the delivery guy are black and yellow, there's two colored people on the terras and that's just in the 40 second intro.

Ignore the race baiters we have here, they're just looking for an argument and to completely derail the conversation.
Score: 1 Votes (Like | Disagree)
WisdomSeed Avatar
162 months ago
It's been years

I still miss them and their reviews. I know Ebert was a massive Apple fanboy. I can remember seeing both of them, but never at the same, in the movie theatre where I used to work in downtown Chicago. They shook the world.
Score: 1 Votes (Like | Disagree)
snebes Avatar
162 months ago
1986 Blimey as i am english and i was 6 for this video i have no idea who these two are but the one with the grey wig hair piece made me chuckle the most was that the point as for the actual adverts bring back jeff and shadows

Careful now. He is Chicago-bread. That hair is real. We make 'em good and make 'em big.


Roger


Blago


O
Score: 1 Votes (Like | Disagree)
SteveJobs2.0 Avatar
162 months ago
Everybody was white back then. :/
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...