Microsoft Launches New Surface RT vs. iPad Ad Highlighting iPad Shortcomings
Microsoft is continuing its anti-iPad ad campaign, today releasing a new commercial comparing the Surface RT to the fourth generation iPad. The ad, which displays a Surface RT tablet and an iPad side-by-side, highlights both pricing and size differences between the two products.
Microsoft also uses the spot to summarize other iPad shortcomings that it has highlighted in previous ads, including the iPad's lack of an
integrated kickstand and keyboard, the absence of dedicated
productivity software on the tablet, its poor
multitasking capabilities, and its failure to offer expandable storage.
Despite its vigorous advertising campaign, Microsoft revealed last week that its Surface lineup had earned just $853 million in revenue for the company, less than a $900 million writedown the company took for the Surface RT earlier this month.
As a result of the tablet's weak sales, Microsoft was forced to drop the price of the Surface RT by $150 in July, pricing its entry level offering at just $349.99. The company has since dropped the price of the Surface Pro as well, offering it for $100 off through the end of August.
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
