Apple Debuts New Poetry-Themed 'Your Verse' iPad TV Ad

Apple debuted a new television ad for the iPad during the NFL playoffs this weekend. The 90-second spot features a Robin Williams speech from the film Dead Poets Society overlaying the iPad being used in a variety of industries including filmmaking, mountaineering, SCUBA diving, music and more.

Apple has also introduced a new website called "Your Verse" to share the stories of the iPad users behind the ad.

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.

To quote from Whitman,

"O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse."

"That the powerful play goes on, and you may contribute a verse."

What will your verse be?

Apple is using the spot, along with its previously existing 'Life on iPad' website, to show the wide variety of ways the iPad can be used in work and life. Back in October, alongside the iPad Air launch, Apple ran a 'Pencil' television spot that touted the iPad's usefulness in "classrooms, boardrooms, expeditions" and in space.