Tim Cook 'Incredibly Optimistic' About New Partnership with China Mobile

Just a couple of days before the iPhone launches on China Mobile, the world's largest carrier, Apple CEO Tim Cook participated in a media event with China Mobile Chairman Xi Guohua in Beijing, where The Wall Street Journal reports that Cook discussed how "incredibly optimistic" he is about Apple's new cooperation with the carrier.

"We've gotten to know each other....today is a beginning, and I think there are lots more things our companies can do together in the future," Mr. Cook said.

The immediate future, according to China Mobile Chairman Xi Guohua, includes "multi-millions" of iPhones already ordered by the carrier's customers. Earlier today, it was reported that Apple's iPhone 5s supplier Foxconn had shipped roughly 1.4 million iPhone 5s units in advance of the phones' launch in China on January 17.

iphone_5s_china_mobile
As Cook tells the WSJ, Apple will now be able to sell iPhones in 3,000 more locations, with China Mobile extending Apple's reach to many cities Apple currently doesn't have a presence in. Cook reinforces Apple wants to make the "best products", which means it's unlikely Apple alters its product strategy to make products at lower prices than it currently does.

In the interview, Cook also alluded to future iPhone models and cellular iPads making their way onto China Mobile's network, similar to other carriers around the world.

China Mobile has over 760 million subscribers and is expected to bring many new customers to Apple, significantly increasing the company's presence in China.

Update: The Wall Street Journal has now posted a more complete version of Cook's comments from the Q&A portion of the media briefing.

Update 2: CNBC has video of an interview with Cook and Xi.

Related Forum: iPhone

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...

Top Rated Comments

chirpie Avatar
156 months ago
Is he allowed any other response? :o
Score: 12 Votes (Like | Disagree)
goobot Avatar
156 months ago
Apple will plateau soon. There is not that many more major markets Apple is not already in, to enter.

Make new product categories like they have been for years.
Score: 11 Votes (Like | Disagree)
TallManNY Avatar
156 months ago
I don't know. Seems like Apple is a very expensive player in a market that does not have lots of money.

Ask again in a month and we will know more.

The top 1% of China is very rich.China is sometimes estimated at 1.6 billion people. Consider that that top 1% has children, parents, spouses, and others that are close to them and the major earners of China and their close affiliates is a huge number of people.

The phones will sell and they will sell nicely.
Score: 9 Votes (Like | Disagree)
hello12 Avatar
156 months ago
Tim Cook the beancounter is always "incredibly optimistic" or "extremelly proud" about everything. Does he really think people are so naive as to not see his melodramatic commentary for the corporate-speak marketing BS that it is?

What is he supposed to say?
Score: 7 Votes (Like | Disagree)
musika Avatar
156 months ago
Really? Incredibly optimistic about scoring a deal with a partner that carries almost 1 billion potential customers?

Colour me shocked.
Score: 7 Votes (Like | Disagree)
paulsdenton Avatar
156 months ago
Apple will plateau soon. There is not that many more major markets Apple is not already in, to enter.

As with all good news from Apple, it is very clear that:

1. Apple is doomed, and

2. Steve would never have allowed this to happen.
Score: 5 Votes (Like | Disagree)