Apple Introducing New Apple TV Box in April for Holiday Launch, Still Talking With Time Warner Cable
Apple is planning to introduce a new Apple TV set-top box in April according to Bloomberg, but the report says Apple would not begin selling the box for months. Apple is also in talks with content providers including Time Warner Cable to provide TV shows and other media. The new box is said to include an upgraded processor and a revamped interface. The current Apple TV UI is getting a bit unwieldy as the company has continued to add new content channels over the past year.
Time Warner has been in talks with Apple for well over a year and the company has said it would be willing to give control of the customer-facing user interface over to Apple. Bloomberg reported last July that Apple and Time Warner were close to a deal.
Apple is aiming to have the device available for sale by the Christmas holidays, though the release date could change because the company is still in the process of securing new agreements with programming and distribution partners, said two people, who asked not to be identified because the plans are private.
Earlier this week, a reference to new Apple TV hardware was discovered in a recent release of iOS 7 and rumors have suggested that a new Apple TV could see added support for apps and Bluetooth game controllers in the next few months. At the end of January, the Apple TV received new prominence on the Apple Online Store, suggesting the platform could be developing into more than just a "hobby".
The long delay between the introduction of the new Apple TV box and its public launch would be unusual for Apple, which prefers to announce and release products in a short time period. Apple has only had long lead times between announcement and release for major new product releases -- the iPhone debuted six months before it's public launch owing to the unique FCC permitting process for new cell phones, and the iPad was presented more than two months before it first went on sale. The new Mac Pro was previewed six months before its final release as well.
It's possible that Apple will introduce a new App Store platform for the Apple TV, with the delay giving developers time to build new apps for the device.
Popular Stories
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out.
Subscribe to the MacRumors YouTube channel for more videos.
Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows.
One Thing (Free) -...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white.
They seem close to some...
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026.
Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year.
Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out.
Below, we have...
