General Electric has unveiled its new line "Link" smart LED light bulbs, which can be controlled by an iOS device and start at $15 for individual bulbs and $49 for a starter kit complete with two bulbs and a link hub. The product is being developed in collaboration with design company Quirky, which will make the smart LED bulb accessible in a future update to its Wink [Direct Link] app.

GE Link2
The GE Link will be available in three variations:

- 60-watt replacement soft white (2700K) LED bulb, or A19 shape, commonly used for general lighting in table and floor lamps.
- Indoor soft white (2700K) floodlight LED, or BR30 shape, installed as downlighting found in dining room, living room or other entertainment spaces.
- Indoor/outdoor-rated bright white (3000K) spotlight LED, or PAR 38, used for outdoor security or spotlight.

The Wink app will allow users to adjust brightness settings and create settings for specific environments and situations. Users will also be able to turn specific lights remotely at any given time, useful for vacations or extended periods away from home.

GE's Link enters a growing market of smart LED lightbulbs that is led by the Philips Hue, which was introduced two years ago and has expanded to a wide variety of products. The Philips Hue Starter Pack retails for $199 and comes with three bulbs in addition to a connection bridge, while the GE Link's starter kit is being sold for $49.

A number of companies are also creating home appliances that can be controlled by iOS devices under Apple's new HomeKit initiative, which allows products and their apps to work with iOS services using a unified protocol. Apple itself is also rumored to be developing smart home products for HomeKit.

Interested customers can pre-order the GE's line of Link smart LED lightbulbs from Home Depot's official website.

Update: As noted by some, GE's Link smart LED lightbulbs require a link hub. The link hub and two Link bulbs are being sold as a starter kit for $49.97.

Top Rated Comments

Chrjy Avatar
150 months ago
Now that's a more sensible price, hopefully that will force Philips to start looking at their own pricing model.
Score: 21 Votes (Like | Disagree)
RedTomato Avatar
150 months ago
Can't wait for this to come to the UK. Money waiting here.
Agreed, I almost bought into Phillips, this is defiantly a better price.

GE: [shakes fist] DAMN YOU PHILLIPS, DAMN YOU TO HELL, YOU AND YOUR OVERPRICED BULBS!
Score: 9 Votes (Like | Disagree)
RedTomato Avatar
150 months ago
What's with the grey fingernails?

Space Grey to you man, have you no culture?
Score: 7 Votes (Like | Disagree)
mw360 Avatar
150 months ago
Not trying to purposely pick on you but what's with the sudden influx of people spelling definitely wrong? Doesn't anyone sound out words? Defiantly means boldly resistant or challenging.

And yes, these prices are more reasonable.

That's what autocorrect does when you accidentally put the a before the n. It deletes the e for you and removes the wavy red line that would have alerted you to the error.
Score: 4 Votes (Like | Disagree)
err404 Avatar
150 months ago
I know LEDs are supposed to last an extremely long time, but still.

Frankly the bulb will probably outlast your wifi network. And good luck finding replacement part after even a few years, yet alone the life of the bulb.
Besides the wifi portion of the device probably doesn't add much "real cost" or complexity of the hardware. Making it modular would just increase the size, points of failure and probably increase the cost as well.
Due to the nature of the device they would be nearly all sold as bundles, there would just be no market to ever sell the replacement bulb without the controller.
If you want a modular solution, get a wifi wall switch instead and then use any bulb you want.
Score: 4 Votes (Like | Disagree)
err404 Avatar
150 months ago
Im assuming that these aren't colored LED light bulbs right?
These look like regular white bulbs. That said I don't really get the comparison to Hue since these don't compete in the area Philips is targeting. Nobody buys Hue solely to replace white lights.
Frankly if you just want wifi lighting, get a wifi switch, instead of wifi bulbs. At 60watts most rooms need a lot of bulbs.
Score: 4 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...