Eddy Cue Auctions Lunch and a MacBook Air to Benefit Basketball Foundation

Following in Tim Cook's footsteps, Apple's SVP of Internet Software and Services Eddy Cue is auctioning his time to benefit the National Association of Basketball Coaches Foundation. Cue is widely known as a huge basketball fan, and has been seen at many basketball games, including those of his favorite team from Duke University, his alma mater.

In an auction on CharityBuzz, Cue is offering a one hour lunch meeting at Apple's Cupertino headquarters and a 13-inch 1.4Ghz MacBook Air with 256 GB of storage, a $1,199 value. The meeting is valid for two people, with lunch included, at a mutually agreed upon date.

eddycue

Have lunch with Apple, Inc., Senior Vice-President of Internet Software and Services Eddy Cue at the Apple Headquarters in Cupertino, California, and bring home a 13-inch MacBook Air!

Eddy Cue is Apple's senior vice president of Internet Software and Services, reporting to CEO Tim Cook. Eddy oversees Apple's industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as Siri, Maps, iAd and Apple's innovative iCloud services. Eddy's team has an excellent track record of building and strengthening online services to meet and exceed the high expectations of Apple's customers. He is a 25-year Apple veteran and leads a large organization of amazing people.

Cue's auction ends on Wednesday, July 16 and is currently priced at $9,500 with an estimated value of $10,000. The auction was first listed in June, but was noticed earlier today by 9to5Mac.

The National Association of Basketball Coaches Foundation is an organization that supports the charitable and education purposes of the National Association of Basketball Coaches (NABC). The NABC has been responsible for founding national literacy program Ticket To Reading Rewards and it operates the College Basketball Experience, a facility in Kansas City that includes the National Collegiate Basketball Hall of Fame.

Tim Cook has previously teamed up with CharityBuzz twice, offering a coffee meeting in 2013 and a lunch meeting in 2014 for a collective $940,000. Tim Cook's proceeds benefitted the RFK Center for Justice and Human Rights.

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...

Top Rated Comments

MartinAppleGuy Avatar
150 months ago
Maybe this is what he was talking about when he said it was Apple biggest product lineup in 25 years, you can now officially have dinner with Eddy Cue :P

One a more serious note, nice news :)
Score: 5 Votes (Like | Disagree)
mad3inch1na Avatar
150 months ago
I love how they made Eddy Cue and a MacBook Air a package deal.
Score: 4 Votes (Like | Disagree)
goodcow Avatar
150 months ago
Eddy seems cool. He responded to one of my emails about the iTunes Store last year.
Score: 3 Votes (Like | Disagree)
powers74 Avatar
150 months ago
The lunch auction value gap between CEOs and division executives is absolutely disgusting and needs to be fixed.
Score: 3 Votes (Like | Disagree)
Traverse Avatar
150 months ago
Air!? Too cheap for a rMBP!?
Score: 2 Votes (Like | Disagree)
ValSalva Avatar
150 months ago
Only 4GB of RAM on the Air? I guess I won't be bidding :D
Score: 2 Votes (Like | Disagree)