Apple today added two more channels to the Apple TV, delivering financial news channel CNBC and network FOX NOW to the platform.
CNBC offers access to a live stream of the financial channel, as well as on-demand clips from news segments and full episodes of the channels "Prime" content original series. Viewing requires authentication with one of a number of cable and Internet providers. Notable cable companies not available for authentication include Time Warner and Charter.
FOX NOW includes on-demand access to a number of shows from the network, including 24: Live Another Day, Cosmos: A Spacetime Odyssey, Glee, and more. Authentication through a cable provider is required for full access to content.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
At least 14 new shows and films are premiering on the Apple TV streaming service throughout the remainder of 2026, starting with Twisted Yoga today.
In the U.S., Apple TV is priced at $12.99 per month or $129 per year, with a free one-week trial available for new subscribers. Apple TV is also included in Apple One and Peacock bundles, with all of the options outlined on Apple's website....
Wednesday March 25, 2026 3:33 pm PDT by Joe Rossignol
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV.
tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software.
Below, we have recapped what is new in tvOS...
Apple today provided developers with the fourth betas of upcoming watchOS 26.4 and visionOS 26.4 betas for testing purposes. The software comes a week after Apple released the third betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
watchOS 26.4 adds a new Average Bedtime metric to ...
The deal breaker is the last line of the article. Hopefully they'll break free from cable soon and offer the channels a la carte! As soon as they do, so long cable subscription!!
What holds the model up now is not just ads. It's not the studios getting ad money and "greedy" cable taking the subscription. It's ads + subscription that makes it all go now.
We already have Apple's cut at al-a-carte. Had it for years. Subscribe to just the shows you want via the iTunes store. They even come with the benefit of commercial-free.
The al-a-carte that many think they can get (apparently by whining) is whole channels for near nothing. In other words, their math is 200 channels / $100 per month = 50 cents per channel. "I" want 10 channels, so my "new model" price should be about $5. Take 95% of the cash flow out of any business and that business will die.
The "requires cable subscription" issue is simple. All of the other players besides us consumers LIKE the model "as is". To make the big change "we" desire, THEY need to see how they are going to make MORE money- not less- by switching to what "we" seek. You guys keep whining about cutting the cord and cutting THEIR cash flows too. They don't want to make less money.
To get the al-a-carte "we" want then, involves a "new model" that would up the average revenue made per household now. If that is- say- $100/month now, the rest of the players probably want a "new model" to yield $125/month or more. So, "as is" is 200 channels for $100 month. New model will be "our" 10 or 15 favorite channels for $125/month or more. Channels wouldn't be priced at 50 cents each. They'd be priced like HBO at $10, $15, $20 or more EACH. The end result must be "more money" for the rest of the chain or they don't want to make the change. Why should they?
And what about those commercials? Commercials provide a subsidy. That's other people- companies- paying money into the model just hoping that you might see their commercial and buy something from them. If you have 10 or 15 favorite channels and "190 channels 'I' never watch", that's 190 channels running commercials you never see… that throw money into the pot to discount the model "as is" down to the $100 "we" pay. Kill the 190 channels "I" never watch and "we" kill a LOT of subsidy dollars.
How much is all those commercials worth in a monthly fee (for commercial-free) terms? I've done the math a few years ago. To get rid of all of the commercials and replace that with a monthly fee to make up for them, it would cost every household in America about $54/month.
The al-a-carte crowd is generally dreaming of $5/month, $10/month or maybe as much as $20-30/month. Plus $54/month? No way. But "we" expect the people that make the shows "we" do want to watch can keep making those shows anyway.
Then, there's the miserable dependency of any "new model" replacement over the internet. To connect us consumers with the cloud requires the replacement to work through pipes owned by the cable middlemen who likes their cable revenues "as is" now. Even if an Apple could motivate the Studios to take a HUGE risk and embrace the "new model" now, why should the cable middlemen allow Apple to take their cable TV revenues without making up for that revenues in- say- higher broadband rates.
I love the dream as much as the next guy but it falls apart as soon as we think beyond our own self interest. Very simply, the rest of the players in the chain can NOT make more money AND Apple piling on for a big cut while "we"- the source of all of the money in the model- get a huge discount. We already have programming created on the dirt cheap that might fit the al-a-carte "dirt cheap subscription" dream. It's called youtube.
