Apple's HomeKit technology is being featured heavily at CES this year, with the introduction of home automation products from Schlage, iDevices and Elgato previously making news. Joining that group with their own new HomeKit products are mobile accessory maker Incipio and home automation company Insteon.

incipio_wireless
Moving beyond cases and chargers, Incipio has introduced its first home automation solutions that support Apple's HomeKit technology. The company's new DIRECT Wireless product line includes the Smart Outlet ($25), Light Bulb Adapter ($25), and Power Strip ($60) with one integrated Smart Outlet and three additional outlets.

Incipio DIRECT Wireless Smart solutions and Incipio DIRECT App integrate with a variety of home appliances and existing lamp fixtures, such as recessed lighting, giving users the ability to wirelessly control outlet powered devices at home or when away. [...]

Additional features of the Incipio DIRECT Wireless Smart Outlet, Light Bulb Adapter and Power Strip include:

- Integration with Siri voice commands, allowing hands-free control of home appliances and devices
- Wireless creation and configuration of home, rooms, and zones, to control power to devices at home or on-the-go
- Complimentary Incipio DIRECT Wireless Smart App allows users to create customized action sets and scenes such as “Lights Out” for a unique home automation experience
- Proximity awareness enables users to power specific devices and rooms, on or off

All three DIRECT Wireless Smart home automation solutions will debut in Q2 2015 at select retailers throughout the United States.


Instead of an array of individual hardware products, Insteon instead used CES to unveil two products designed to connect HomeKit devices. The company's new Insteon Hub Pro allows users to connect outlets, switches, thermostats and light bulbs into Insteon's HomeKit system. Hub users then can create and schedule "scenes" for rooms, zones and even houses. The Insteon Hub is available now for pre-order with a suggested retail price of $149.

Insteon also announced a new app that supports HomeKit-enabled devices from a variety of manufacturers. Through this single app, users can control multiple connected HomeKit devices regardless of their origin. Details on the availability and pricing of the Insteon App are not yet available.

Top Rated Comments

2457282 Avatar
143 months ago
Yeah! I have been waiting for HomeKit products to come out and these look good. And if Phillips can retrofit their Hue into HomeKit, I will be all set. Getting excited for a non-apple release --> Priceless.
Score: 2 Votes (Like | Disagree)
BigRed1 Avatar
143 months ago
Yeah, that price point wins for me. I've ignored the home automation so far because of how expansive the stuff is that replaces mechanical alternative that work just fine. For $25 I'll give this a go.
Score: 2 Votes (Like | Disagree)
tasset Avatar
143 months ago
I expect that a solution like Incipio is what ultimately will succeed. Just sell a frickin' product at a reasonable price that has direct control (bluetooth) or at most wifi that is controlled through a user-owned network router/hub. Insteon, WeMo, Wink, SmartThings, etc all just want you to buy into their ecosystem and justify their higher prices by having you locked into their cloud servers (often flaky).
I have been using several Wink with GE light bulbs which is just about as affordable as is currently available. And their frequent server outages are exactly what's wrong with depending on a company, let alone those that dream up customers paying a subscription (Honeywell, Kevo).
Score: 1 Votes (Like | Disagree)
ayale99 Avatar
143 months ago
$25 price point makes this the winner over the $40 and $50 competition.
Score: 1 Votes (Like | Disagree)
RhythmGuru Avatar
143 months ago
Looks like the Incipio smart plug is the winner in my book. Cheaper than the 50 and 40 dollar competitor plugs announced yesterday. Hope the reviews are good. Been looking for a Siri controlled plug just to mess around with. See if it's worth having.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...