Apple Watch Orders Exclusively Online at Launch, Demand Expected to Exceed Supply

Apple issued a reminder on Thursday that Apple Watch pre-orders and try-on appointments begin April 10, with retail chief Angela Ahrendts stating that Apple Watch orders will be taken exclusively online at launch to ensure that customers have the best selection and experience possible.

Apple also believes that "tremendous interest" in the Apple Watch will result in demand exceeding supply at launch. Yesterday, it was reported that some Apple Watch models may be unavailable for April 24 delivery based on shipping times that briefly appeared on the Apple Online Store in the United Kingdom and Germany.

"We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”

Apple Watch pre-orders begin on April 10 at 12:01 AM Pacific, or equivalent local times in other countries, in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple Watch officially goes on sale April 24 in the aforementioned launch countries, although in-store pickup will not be accepted without a reservation.