Just weeks before the Apple TV 4 is expected to be released worldwide, select Apple Authorized Resellers in Europe have begun accepting pre-orders for the new set-top box. The Apple TV 4 is officially slated to launch in late October, but the majority of orders are unlikely to be fulfilled until November.
Electronics retailer Elgiganten, equivalent to Best Buy in the Nordic Region, is accepting Apple TV 4 pre-orders in Denmark and Norway with expected delivery in November. The 32GB and 64GB models are listed for 1,399 and 1,849 Danish kroner and 1,749 and 2,299 Norwegian kroner respectively.
German electronics retailer Cyberport has also listed the Apple TV 4 and iPad Pro for pre-order on its website. The authorized reseller lists the 32GB and 64GB Apple TV 4 for €179 and €239 respectively, which could be indicative of broader European pricing, although prices in other countries will likely vary depending on local taxes.
iPad Pro prices range from €899 to €1,229, compared to between $799 and $1,079 in the United States.
Cyberport advertises that the Apple TV 4 will be available from November 5, and lists the iPad Pro as not yet available. Apple has not provided a specific release date for either product beyond late October for the Apple TV 4 and November for the iPad Pro.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
At least 14 new shows and films are premiering on the Apple TV streaming service throughout the remainder of 2026, starting with Twisted Yoga today.
In the U.S., Apple TV is priced at $12.99 per month or $129 per year, with a free one-week trial available for new subscribers. Apple TV is also included in Apple One and Peacock bundles, with all of the options outlined on Apple's website....
Wednesday March 25, 2026 3:33 pm PDT by Joe Rossignol
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV.
tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software.
Below, we have recapped what is new in tvOS...
Apple today provided developers with the fourth betas of upcoming watchOS 26.4 and visionOS 26.4 betas for testing purposes. The software comes a week after Apple released the third betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
watchOS 26.4 adds a new Average Bedtime metric to ...
I'm a long-time TV user, but lack of 4K support is a total deal breaker to me upgrading. The app store is neat, but video content is the absolute bread and butter of this device and they didn't get it right. I can't fathom what Apple was thinking. 1080P TVs over 50" are already becoming scarce in stores.
Sorry, but I have been laughing at the 4K whiners since the ATV4 introduction. Its a syndrome where people want to act as if they have/can afford the best even if they dont really know what they are talking about.
The lack of 4k is a non-issue at this point in time because:
1.) lack of TRUE 4K content 2.) lack of TRUE 4k hardware (with the necessary HDCP 2.2 through the WHOLE hardware chain) 3.) Most 4K TVs are not TRUE 4K but up-converted (did your "4k" TV from Best Buy have lots of "4K" stickers on it?) and they likely will not play true 4K in the future:
With the introduction of 4K UHDTV, a brand new, even more robust version of HDCP was developed, 2.2. And for UHDTVs to display a true 4K image, every link in the digital chain must be HDCP 2.2 compliant. And, unfortunately, there is no upgrading a non-2.2 device.
This means many early adopters have purchased TVs boasting 4K resolution but that aren’t HDCP 2.2 compliant. These are all the CHEAP 4K TVs with lots of "4K" stickers on them! If other devices in the video distribution chain—such as an A/V receiver—aren’t HDCP 2.2, they will be unable to enjoy true 4K.
To cry about the ATV4 not having this marketing gimmick called 4k is hilarious. Yes, 4K will be as real in the future as 1080p is today, but not now and not before ATV4 or 5....suckas!
Not a lot of 4K content and that may be for a while. Also I've read in articles you only really benefit from 4K if you are viewing a tv 60" or bigger and if you're sitting no farther than 6' away from the screen. Otherwise it looks just like 1080p content.
I've got a 4K 70" and sit about 10 ft away and can tell a huge difference in 4K vs 1080P, And my eyes are getting worse.
