Apple's New Ad Explores the Redesigned Apple Music

Wednesday October 12, 2016 8:13 pm PDT by Husain Sumra

Apple today debuted a new ad aimed at exploring some of the new features in the redesigned Apple Music. The full ad functions as a basic overview of the service, letting potential users know what they can expect from it.

The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For You" section. The ad showcases how the service will recommend music users currently love while also introducing them to music they will love.

From there, the ad quickly shows users that they can share playlists and easily add music to their libraries before mentioning that Apple Music receives the newest music from major artists. Finally, the ad moves toward the radio component of Apple Music, letting users know that they can listen to live or on-demand radio shows. It also shows highlights from some of the Beats 1 programming available on Apple Music, including content from Zane Lowe, other DJs and artists.

The new ad is a part of Apple's campaign to push iOS 10's redesigned Apple Music. Last month, the company debuted an ad starring "Late Late Show" host and "Carpool Karaoke" producer James Corden pitching commercial ideas for the service.

Tags: Ads, Apple Music Guide

Top Rated Comments

iapplelove

124 months ago

It's still just way to busy for me. I miss the old days when the music app was just iPod. It was just my music I put on my phone. No adds no Apple Music. So clean and simple.

Wish they could separate the two but that's not the point of it I guess.

Score: 18 Votes (Like | Disagree)

AngerDanger

124 months ago

I offer a slight revision to reflect my personal experience with Apple Music:

It's still just way to busy for me. I miss the old days when the music app was just iPod. It was just my music I put on my phone. No adds no Apple Music. So clean and simple.

Wish they could separate the two but that's not the point of it I guess.

I still can't get over the fact that Apple Music takes up three of the navigation tabs at the bottom of the app—tabs that I never use now and just waste space.

I used to be able to go from a list of my songs to a list of albums with one tap anywhere in the app; now we get a submenu that works slightly better than iOS 9's offering.

If you turn Apple Music off, two of three useless tabs disappear and are replaced with… blank space! iOS 9 at least gave us a dedicated playlists tab.

Score: 15 Votes (Like | Disagree)