Two days after the initial announcement, AT&T's new streaming television service DirecTV Now has officially launched on the iOS and Apple TV App Stores as a free initial download. [Direct Link] The service will allow customers to stream and subscribe to various channel bundles that range in price from $35 to $70, "with no commitments, no equipment, and no installers."

Specifically, the bundles start with 60+ channels ($35/month), 80+ channels ($50/month), 100+ channels ($60/month), and 120+ channels ($70/month). A seven day free trial is available for customers to check out any of the packages, and a limited time offer is knocking down the price of the 100+ channel bundle to $35 to entice new users into subscribing. Premium channels, like HBO and Cinemax, can be added onto any package at $5 per channel.

directv-now-launch

DIRECTV NOW lets you stream top live channels and thousands of On Demand movies and shows instantly upon sign-up. It¹s hassle-free TV, with no commitments, no equipment, and no installers. Watch your favorite shows on your favorite devices. Start on one device, pause, and continue watching on another. Missed the first part of your favorite show that started airing 10 minutes ago? No worries! Restart your show from the beginning. Enjoy TV freedom with DIRECTV NOW.

AT&T is offering new subscribers a free Apple TV if they purchase three months of pre-paid DirecTV NOW. The new streaming service is also available to watch on the web, and on Android and Amazon devices. The company promises a seamless viewing ecosystem across all of a user's devices, so they can pause a show and pick it up on any smartphone, tablet, or web browser that supports DirecTV NOW.

Top Rated Comments

auero Avatar
119 months ago
anyone have the direct iOS app store link?

its not in the store for me yet.
https://itunes.apple.com/us/app/directv-now/id1136238277

I've been using the service all day and I'm blown away with how smooth it's been running. The quality is fantastic and noticeably better coming from Sling. I jumped on the free Apple TV offer with 3 month prepayment too.
Score: 9 Votes (Like | Disagree)
shareef777 Avatar
118 months ago
THIS is what Apple should of tried to do from the beginning. Signed up for the 100+ channel w/ 3mo prepaid for a free AppleTV (that alone makes this a steal). I can now buy an AppleTV for any room I want to add a 'receiver' to without paying the absurd price the providers ask (ironically, even DirecTV).

Finally looks like pay TV providers days are over. The only scary issue is that now most internet providers are now putting caps on their service. I'm limited to 1TB with Comcast, and have gone over that cap once already. This won't help that situation. I wish competition like GoogleFiber was available here, but politicians get bought out and block this from happening. Sigh
Score: 5 Votes (Like | Disagree)
dr4stic Avatar
118 months ago
Just an FYI after speaking to a representative on chat.

Multiple streams: 2 max, don't have to be on the same network, presumably this includes mobile streams. In order to get more, have to sign up more than once, no way to buy "extra streams" like with Netflix.

Data usage: Unmetered on AT&T Internet (U-Verse & Mobile)

Recommended bandwidth per stream: 3 Mb/s recommended for HD (I'm guessing double for 2 streams). Channels are in HD.

DVR: No solid info for now. Can rewind within a channel (or watch past shows) up to 72 hours previous.

CC (Closed Captioning): Should work as expected.
Score: 5 Votes (Like | Disagree)
AppleFan91 Avatar
119 months ago
Hell I jumped on that. Normally the Apple TV is $150, this is $105 and comes with 3 months of live TV. That's a steal. Even if I can felt the live TV I saved $50 on the Apple TV lol
Score: 4 Votes (Like | Disagree)
lsutigerfan1976 Avatar
118 months ago
Now it won't me login in to my other ATV4. I keep getting this message.
[doublepost=1480552757][/doublepost]
And now my second error of the night. I am only using one stream, and keep getting this error.

Attachment Image

Attachment Image
Score: 3 Votes (Like | Disagree)
s15119 Avatar
118 months ago
:rolleyes: Seriously? You quote election day as an example of them doing well?

Try googling: cnn+viewership+failing
Why would I do that. To read a bunch of right wing propaganda about how the Communist News Network is failing. I pointed you to actual statistics that showed you to be mistaken. Good day.
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...