Apple Watch Sport Bands are available in Mist Blue, Pollen, and Flamingo for both the 38 and 42mm Apple Watch. As with all sport bands, the new bands are priced at $49. The only new leather band is a yellow Sunflower Classic Buckle, priced at $149.
The new Nike Sport Band options that match the Nike Air VaporMax Flyknight Day to Night shoe collection are also available. The bands are priced at $49 each and come in Light Violet/White, Violet Dust/Plum Fog, Blue Orbit/Gamma Blue, and Obsidian/Black.
The final watch band that's new today is a Pride Edition Woven Nylon band that features a rainbow stripe. Priced at $49, the band is available for both 38 and 42mm Apple Watch models. The Pride band was originally given out to employees during last year's Pride parade in San Francisco.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Apple is hoping to 3D-print aluminum device enclosures in the future, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman revealed that Apple is pushing to move to 3D-printed aluminum enclosures for for future devices. The MacBook Neo relies on a new aluminum manufacturing process that saves as much metal as possible to drive down costs and speed up production....
Tuesday March 17, 2026 3:32 am PDT by Tim Hardwick
Apple today launched its atrial fibrillation history feature for Apple Watch in mainland China.
Since 2022, Apple Watch in the U.S. has supported AFib History, which allows users diagnosed with atrial fibrillation to view an estimate of how frequently their heart is in this type of irregular rhythm.
The feature analyzes pulse rate data collected by a photoplethysmography (PPG) sensor to...
Thursday March 19, 2026 3:10 pm PDT by Juli Clover
Apple's current blood oxygen sensing implementation in the U.S. does not infringe on patents owned by Masimo and Apple will not face a revived import ban, a U.S. International Trade Commission judge said this week (via Reuters).
After Apple was found to have violated Masimo's patents related to blood oxygen sensing, the Apple Watch faced a U.S. import ban that caused Apple to briefly pause...
I like the rainbow one too, I wish it wasn't co-opted to represent an agenda.
I disagree, but you're free to feel that way and express that view. Isn't it nice to live in places where people can disagree without being imprisoned, tortured or hung until they are dead for simply being who they are, whatever their different identities consist of? That's why it's quite an appropriate symbol for the 'agenda' you seem to have some kind of objection to.
I suppose you could always wear an acccompanying T-shirt that says "I just like rainbows, it doesn't mean I support any associated agenda, OK?!". If you really wanted to. :D;)
I like the rainbow one too, I wish it wasn't co-opted to represent an agenda.
I like it too. And I personally don't have a problem unintentionally promoting equal rights for humans.
But dang it, it irritates me in a way that most people just don't care, I guess, that the metal can't be matched to the watch I own. I will never buy a band from Apple until they offer them with the space grey aluminum color or I decide to buy the Steel watch. And I don't see the latter happening any time soon.
