Password management app Dashlane has enlisted a group of researchers to assess and rank the password policy and security of 37 consumer and 11 enterprise websites. The study examined five password security criteria to result in a point-based ranking system, with points awarded for the following categories: requiring 8+ characters, needing alphanumeric passwords, including a password strength assessment indicator, passing brute force attack simulations, and supporting 2-factor authentication.

Based on these data points, the Apple ID sign-in page scored a 4/5 and earned a "Good" ranking. Apple passed on all criteria except for the brute force attack test, where researchers said they were never presented with a security warning ("such as a CAPTCHA code or the account automatically locking") after entering incorrect credentials 10 times in a row. Dashlane mentioned that the study was completed during the week of July 5 - July 14, 2017.

apple passwords id login

"We created the Password Power Rankings to make everyone aware that many sites they regularly use do not have policies in place to enforce secure password measures. It's our job as users to be especially vigilant about our cybersecurity, and that starts with having strong and unique passwords for every account," said Dashlane CEO Emmanuel Schalit. "However, companies are responsible for their users, and should guide them toward better password practices."

Above Apple with perfect scores were GoDaddy, Stripe, and QuickBooks, but at the very low end with a score of 0/5 were Netflix, Pandora, Spotify, Uber, and Amazon Web Services. Dashlane said that in total 46 percent of consumer sites have "dangerously lax" password policies, while 36 percent of enterprise websites face the same issue.

The researchers said that some of the more troubling findings related to being able to create a password using nothing but the lowercase letter "a" on Amazon, Dropbox, Google, Instagram, LinkedIn, Netflix, Spotify, Uber, and Venmo. The Apple ID sign-in page was one of six sites that did not have a policy to prevent brute force attacks, also including Dropbox, Google, Twitter, Venmo, and Walmart.

Visit Dashlane's website here for more information on the 2017 Password Power Rankings, including a few infographics. Dashlane has performed similar studies of password security policies in years past.

Top Rated Comments

gsmornot Avatar
109 months ago
I use a few sites that limit my password to 10 characters. They should call them out.
Score: 9 Votes (Like | Disagree)
justperry Avatar
109 months ago
Captcha should be renamed to Crapcha, worthless piece of crap, I had serious issues registering on a few websites due to this Crapcha, nowadays it tends to give you a picture with grids, next you have to pick some which have certain 'things' in it like cars or shops, they are Crap too, sometimes it takes a minute to complete.


Anyone not using 2 factor authentication is basically inviting people to take their personal information.
Erm, No, it (also) depends on the websites they visit, you could avoid them but I am pretty sure some people need to be on those sites, for instance job related.
Score: 6 Votes (Like | Disagree)
dampfnudel Avatar
109 months ago
In fairness Apple are very good at not allowing unauthorised people into your account as I've learned myself. Some person whom I don't know tried to enter my password several times without success, blocking the account. I didn't have security remedies setup so I lost my account.... Oh well, now I use 2 factor authentication for all my major accounts. Happy days.
Anyone not using 2 factor authentication is basically inviting people to take their personal information.
Score: 4 Votes (Like | Disagree)
ChrisA Avatar
109 months ago
Ten attempts is not "brute force". Brute force attacks typically require hundreds of thousands or millions of attempts. And there are ways of preventing them that don't annoy users. The simplest one is to simply not prpcesspasswords really fast. Make shure it takes at least 5 or 10 second before saying "wrong, try again". When limited to only one try every 5 seconds brute force could take years.
Score: 3 Votes (Like | Disagree)
DCYorke Avatar
109 months ago
Captcha is hardly needed when 2FA is enabled and it's just a pain for everyone, they shouldn't've lost points for that one. However, requiring a number should not be seen as increased security, especially when apple doesn't allow "correct horse battery staple" type passwords. It'd be much better to allow long passwords with spaces than to require numbers to be added.
Score: 3 Votes (Like | Disagree)
justperry Avatar
109 months ago
Not a bad rating at all considering some celebrities got their iCloud accounts nt compromised. Kudos to Apple for doing a great job!
Because those celebs used easy to guess passwords or something else THEY did, it wasn't Apple's servers or software that got compromised.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
iphone fold 3d print

Have a 3D Printer? You Can Make Your Own iPhone Fold Dummy

Tuesday December 23, 2025 1:31 pm PST by
Apple is working on a foldable iPhone that's set to come out in September 2026, and rumors suggest that it will have a display that's around 5.4 inches when closed and 7.6 inches when open. Exact measurements vary based on rumors, but one 3D designer has created a mockup based on what we've heard so far. On MakerWorld, a user named Subsy has uploaded a 1:1 iPhone Fold replica (via Macworld), ...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...