Spotify Announces First Live Music Event in the U.K.

Spotify has announced its first live music event in the U.K., just days after Apple axed its own annual London music festival (via The Verge).

Called "Who We Be", the event is scheduled to take place at London's Alexandra Palace on November 30 and will have a rap and grime theme, with a line-up featuring the likes of Dizzee Rascal, Bugzy Malone, Cardi B, Giggs, J Has, and Stefflon Don.

The festival gets its name from Spotify's curated Who We Be playlist, which has a 140,000-strong following. Subscribers to the playlist can take advantage of a pre-sale ticker offer that starts on Saturday 9, while general ticket sales begin on Monday 11. Tickets can be ordered from Spotify's event website.

Apple's Music Festival had a decade-long run before it was confirmed that the company had decided to bring the tradition to an end. The free annual concert's performances had been broadcast live and on-demand through Apple Music since 2015. Apple provided no reason for ending the annual festival nor any indication that it will return anytime soon.

Tag: Spotify

Top Rated Comments

PG(Austin)

112 months ago

And I as well see they is prumoting reel gooder english two. Yo

Score: 6 Votes (Like | Disagree)

brock2621

112 months ago

Incredibly smart business move with Apple just announcing the end of theirs, kudos Spotify. The real question is are they going to have a screen that plays Geico commercials in between each song ;)

Score: 6 Votes (Like | Disagree)

imicca

112 months ago

Right after iTunes Festival got cancelled? How oddly convenient

Score: 4 Votes (Like | Disagree)

OllyW

112 months ago

What kind of ROI is this going to have?

The amount I'm interested in investing in Spotify just went down... physical events that don't even tour seem like a waste of money when you're as well known as Spotify.

Unless most people who listen to rap don't know Spotify? But I'd think people who go to physical events skews young, and young people tend to know about big internet companies like Spotify.

Unlike the recently cancelled Apple Music festival, the tickets aren't free and cost £35 (plus all the ridiculous add-ons).

Score: 2 Votes (Like | Disagree)

paul4339

112 months ago

Ah. That's good. So they're probably charging enough to cover their costs. Worst case it's a wash. Best case maybe it will grow their membership count.

or make tickets available only to their members (or only to premium subscribers, etc).

Score: 1 Votes (Like | Disagree)