Google Chrome Material Icon 450x450Google will follow Apple's lead by adding an autoplay blocking feature to its desktop web browser in an update set to arrive in January, the company announced on Thursday.

One of the most common irritations of web browsing is unexpected media playback, which can eat up data allowance, consume more power, and cause unwanted noise.

When Safari 11 is released as part of macOS High Sierra, Mac users will be able to control media playback settings on a per-site basis, ending the frustration of auto-playing media while browsing.

Starting in Chrome 64, Google's desktop browser will feature a customization option along the same lines. In a post on its Chromium blog, Google said that with the new settings, autoplay will only be allowed if the media on a website doesn't play sound, or if the user has frequently chosen to play media on the site before.

This will allow autoplay to occur when users want media to play, and respect users' wishes when they don't. These changes will also unify desktop and mobile web behavior, making web media development more predictable across platforms and browsers.

Since not all users have the same preferences for autoplaying media, Google said it would add a new user option in Chrome 63 to completely disable audio for individual sites that will persist between browsing sessions.

Based on the available evidence, Chrome's autoplay blocking options won't actually be as granular as Safari's, which will enable users to mute autoplaying media with sound, or block all autoplaying media completely, both for individual sites and globally.

According to Google's roadmap, Chrome's new autoplay policies will be rolled out by January 2018. macOS High Sierra – which includes Safari 11 – gets its public launch on September 25.

Tag: Chrome
Related Forum: macOS High Sierra

Top Rated Comments

Stuey3D Avatar
108 months ago
About time! CNET is terrible for that, listening to some tunes whilst reading an article and suddenly you hear a dude start talkin over your music.

Let’s hope the iPhone follows soon as it’s worse on that as the music totally stops.
Score: 6 Votes (Like | Disagree)
thisisnotmyname Avatar
108 months ago
Not good enough, there should be an option to block all autoplay of everything everywhere, Google.
Score: 3 Votes (Like | Disagree)
adamneer Avatar
108 months ago
I wish Google would take a similar approach with YouTube and STOP autoplaying the next semi-random video. Without me having to remember every time I visit to uncheck the box.
Score: 3 Votes (Like | Disagree)
bladerunner2000 Avatar
108 months ago
amen
[doublepost=1505480017][/doublepost]
I was thinking the same with Apple catching up with other phone makers - screen size, waterproofing, wireless charging, oled, reduced bezels :D
But at the same time distancing themselves too when they make boneheaded decisions like removing the headphone jack.
Score: 2 Votes (Like | Disagree)
adamneer Avatar
108 months ago
How are you going to complain about the services of a website, when you don't login to the website's profile?

I understand not wanting google to track you, but you can't exactly complain about what they do with their site, if you don't even login lol.
What are you talking about? It would be one thing if YouTube's main function relied at all on logins, but clearly there is no need to do so if you only intend to WATCH and not upload or comment. I feel confident in my rights to critique the services of a website when they arbitrarily place burdens on the millions (billions?) of visitors to the site who choose not to log in. Autoplay in YouTube is an obvious attempt to artificially increase video exposure and viewership and given the diverse revenue streams and absolute market dominance of Google, I see no reason to grant them any lenience on the matter.
Score: 1 Votes (Like | Disagree)
SteveW928 Avatar
108 months ago
... autoplay will only be allowed if the media on a website doesn't play sound, or if the user has frequently chosen to play media on the site before.
Google is just being more friendly to ad-sellers, probably, as all they care about is that it plays, not that it plays with audio. Impressions is the name of the game (hence, auto-play).
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
iphone fold 3d print

Have a 3D Printer? You Can Make Your Own iPhone Fold Dummy

Tuesday December 23, 2025 1:31 pm PST by
Apple is working on a foldable iPhone that's set to come out in September 2026, and rumors suggest that it will have a display that's around 5.4 inches when closed and 7.6 inches when open. Exact measurements vary based on rumors, but one 3D designer has created a mockup based on what we've heard so far. On MakerWorld, a user named Subsy has uploaded a 1:1 iPhone Fold replica (via Macworld), ...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...