Apple Hires AI Team From Init.ai to Join Work on Siri

Apple this week "acqui-hired" the team from Init.ai, a startup that designed a smart assistant to allow customer service representatives to easily parse through and automate some interactions with users, reports TechCrunch.

The startup focused on creating an AI with natural language processing and machine learning to analyze chat-based conversations between humans.

initaiplatform
Init.ai announced that it was shutting down its service earlier this week to join a new project.

Today is an exciting day for our team. Init.ai is joining a project that touches the lives of countless people across the world. We are thrilled and excited at the new opportunities this brings us.

However, this means Init.ai will discontinue its service effective December 16th 2017. While we wish to make this transition as smooth as possible, we cannot continue to operate Init.ai going forward.

Apple did not purchase Init.ai and will not obtain any intellectual property nor is there an indication that Apple plans to use any existing Init.ai services. Instead, Apple has taken on the Init.ai team, who will now work on Apple's Siri personal assistant.

The addition of the Init.ai team may hint at Apple's future Siri plans, with the company perhaps planning to build out more business integrations to supplement Business Chat, the iOS 11 iMessage feature that allows businesses to communicate with customers.

TechCrunch says it's not entirely clear how many people from Init.ai will be transitioning to Apple, but the startup only employed six people.

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...

Top Rated Comments

LordQ Avatar
108 months ago
Anything to improve Siri is good.
Score: 5 Votes (Like | Disagree)
Compote Avatar
107 months ago
I use Siri in French.

Turn the volume up, Siri (using Runtastic).
- I can't, you're not listening to music.
- Turn the speaker up.
- I can't, you're not listening to anything.
- Turn the general speaker up
- You're not listening to music at the moment
- I don't care about music, turn the general volume of the phone up
- Here's what I found for I don't care about music turn general tune phone app.

Siri seems very creative when finding excuses not to work.

Play music, Siri.
- OK. Playing music.
Then nothing happens. Ever.

Hey, Siri ?
Hey. Siri.
Hey ! Siri !
HEY SIRI !!!
*Walks up to phone, sreams*
HEEEEEEEEY SIIIIIIRRIIIIIIIIII !!!!
- What can I do for you ?

What's the weather like tomorrow ?
- I don't know where you are, location services are unabled.
- Enable them.
- I'm sorry, I can't.

What's 34 by 89 ?
- I can't do math (in French...)
*or*
- Here's what I found on the internet for what's 34 by mighty canine.

What does that mean ?
- I can only translate English.

Search the reciepe for guacamole on the internet please.
- Here's what I found for "search the reciept for gamma oil on skillet breathe".

Show me the way to go to X place.
- OK, I found the way to go to "Insert some place's name somewhere on another continent you've never been to".

How long to go to Brest (Brittany, France).
- OK, here's the way to go to Brest (Bielorussia, 3000 kms off).

Show me the way to hometown
- I don't know where *misspelled* is.
Show me the way to neighbouring village
- OK, here's how to go to *random village somewhere in Mexico*.

Hey, Siri, what were the results for Euromillions today ?
- Do you mean baseball, football, hockey ?
No, the lottery, Euromillions.
- OK, here's what I found about Uro minions on the internet.

Hey Siri, take a note that...
- OK here's your note : [That.]
I need to go to the hairdresser. Hey Siri.
- bip.
Remind me that I need to go...
- Bibip.
To the hairdresser
- OK, here's your reminder for later today [I need to go]. Save it ?
**** this ****
- No need to be rude.

Siri is stupid, Siri doesn't work, siri is useless. Siri is actually somehow worse than when it could only do very simple specific tasks on iOS 5...
Score: 5 Votes (Like | Disagree)
Mactendo Avatar
108 months ago
I’m afraid it won’t help. The problem is in management. Siri creators left Apple because they were unable to move forward with their vision.
Score: 4 Votes (Like | Disagree)
RickInHouston Avatar
108 months ago
I think apple saw the Google event earlier today and decided they needed reinforcements.
Score: 3 Votes (Like | Disagree)
FelixDerKater Avatar
108 months ago
Take Siri to the bus stop in the morning so she can go to school.
Score: 3 Votes (Like | Disagree)
curmi Avatar
107 months ago
Maybe soon Siri will be able to translate "Canadian English".
Oh you have the same issue we have in Australia? “I can’t translate Australian English yet. Sorry about that.”

Pretty lame given 99.9% of Australian English is the same as American English. It’s not like I’m asking it to translate, “Struth mate, I’m as dry as a dead dingo’s donger” into French.
Score: 3 Votes (Like | Disagree)