Japanese Report Claims Apple Planning 'Gold' iPhone X Color Option, With a Refreshed 9.7-inch iPad to Launch in Q3 2018

Apple plans to introduce a new gold iPhone X color option in an effort to boost sales of the Face ID equipped smartphone, while a new revamped 9.7-inch iPad is set to drop in the third quarter of 2018, according to tech blog Mac Otakara.

Apple offered the iPhone X only in Silver and Space Gray at launch, so the prevailing rationale behind a new color is that it could perhaps lure new upgraders during a typically sluggish mid-season.

blushgoldiphonex

Image via Benjamin Geskin

As for the 9.7-inch iPad refresh, the Japanese-language tech blog reckons the sixth-generation device will go on sale in the third quarter.

Mac Otakara doesn't provide any clues as to the sources of its information, but the iPhone X rumor tallies with another one that emerged just last week, courtesy of Benjamin Geskin. Responding to online chat about a possible new colorway, the parts leaker shared pictures of an alleged "Blush Gold" iPhone X.

With regards to the 9.7-inch iPad claim, it's unclear if Mac Otakara is referring to an imminent low-cost 9.7-inch iPad refresh, which may include support for the Apple Pencil, or another model entirely. In December, for example, DigiTimes claimed Apple was planning to release its most affordable 9.7-inch iPad yet in late 2018.

However, Bloomberg claims the low-cost iPad refresh device will be announced at Apple's first event of the year on Tuesday, March 27, which the company has indicated will have an educational focus. Given the theme, the launch of new iPhone colors at this event seems unlikely, though not impossible.

In March of last year, Apple introduced a (PRODUCT)RED iPhone 7 and 7 Plus, and it's possible the company could be planning to do the same thing this year, with a (PRODUCT)RED iPhone 8, 8 Plus, and perhaps X.

Click here for the MacRumors roundup of everything to expect at Apple's "Let's Take a Field Trip" educational event on March 27.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forums: iPad, iPhone

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
iphone fold 3d print

Have a 3D Printer? You Can Make Your Own iPhone Fold Dummy

Tuesday December 23, 2025 1:31 pm PST by
Apple is working on a foldable iPhone that's set to come out in September 2026, and rumors suggest that it will have a display that's around 5.4 inches when closed and 7.6 inches when open. Exact measurements vary based on rumors, but one 3D designer has created a mockup based on what we've heard so far. On MakerWorld, a user named Subsy has uploaded a 1:1 iPhone Fold replica (via Macworld), ...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...

Top Rated Comments

The Game 161 Avatar
101 months ago
Lol, so Apple thinks sales slowed down because it didn't come in gold. Wow...
More like a boost in a new colour gets the interest back again like it did with the red 7 and 7 plus
Score: 9 Votes (Like | Disagree)
BornAgainApple Avatar
101 months ago
I’m probably in the minority, but color options for the iPhone X don’t matter when it’s most likely going to be in a case. There is no way in hell I would carry one around naked.
Score: 6 Votes (Like | Disagree)
ChrisCW11 Avatar
101 months ago
Lol, so Apple thinks sales slowed down because it didn't come in gold. Wow...
Score: 5 Votes (Like | Disagree)
Aluminum213 Avatar
101 months ago
Looks to be as uneventful an event as Apple has had in many years
Score: 4 Votes (Like | Disagree)
44267547 Avatar
101 months ago
Looks to be as uneventful an event as Apple has had in many years
It’s not a hardware event, it’s an educational event. This isn’t one of your average keynotes where they’re expected to announce new iPhones or other products. The only thing considerable hardware is an iPad and Apple Pencil really.
Score: 4 Votes (Like | Disagree)
Greenmeenie Avatar
101 months ago
There is a BIG difference between Tomorrow March 27th and the end of the 3rd quarter! Someone is way way off on their prediction of the release date for the cheaper 9.7” ipad. Lol. My guess is that it will be announced tomorrow at the March event, just like the last regular ipad was. I imagine the ipad pros will be announced in June at WWDC just like the last pros were, but since this will be a radical redesign of the pros, it could be pushed until the 3rd quarter. Who knows. I haven’t seen any part leaks for the rumored bezel-less ipad pros with face ID and without a home button at all, and June is only a few months away.
Score: 3 Votes (Like | Disagree)