Nintendo's next president, Shuntaro Furukawa, will make smartphone gaming a priority when he takes the helm of the company this June. In a new interview with Nikkei, Furukawa said that he envisions a future where Nintendo's smartphone gaming arm can become a 100 billion yen ($910 million) business. In fiscal 2017, the segment including mobile games grossed 39.3 billion yen.

nintendo on app store
To do this, Furukawa plans to increase the output of smartphone gaming apps for iOS and Android devices, as well as launch a singular app that surges in popularity. Outgoing Nintendo President Tatsumi Kimishima referenced Pokémon Go as an inspiration for this plan. Pokémon Go was a collaboration between developer Niantic and The Pokémon Company, which Nintendo has a joint investment in.

"From what I can see, smartphone games are the ones I want to expand the most," said Shuntaro Furukawa.

"The idea that something will emerge that transforms into something big, in the same manner as game consoles, is the defining motive of the Nintendo business," he said.

When asked if any of the upcoming apps would adopt Pokémon Go's augmented reality gameplay, Furukawa said that he "can't say that there are any that are like that." It's also unclear if the plans for the singular, so-called "game-changing hit" would include existing Nintendo characters or be entirely original.

Nintendo has already begun adding on new developer partners besides DeNA to work on games with new characters, while DeNA continues outputting those with Nintendo IPs like the upcoming Mario Kart Tour. According to Furukawa, Nintendo is also gearing up to "expand cooperative ties" with its developer business partners down the road, further hinting at an increased output for gaming apps.

Smartphone games that have been confirmed by Nintendo include Mario Kart Tour and Dragalia Lost, both with vague late 2018 launch dates. These will follow Nintendo's previous titles Miitomo, Super Mario Run, Fire Emblem Heroes, and Animal Crossing: Pocket Camp. In terms of unconfirmed mobile spin-offs, The Legend of Zelda could be the next big Nintendo IP to launch on iOS.

Top Rated Comments

Lord Hamsa Avatar
100 months ago
Two words: Mario Kart

Seriously, I know it's a cannibalization risk for the consoles, but it would be an instant #1 in the App Store.
Score: 9 Votes (Like | Disagree)
moderngamenewb Avatar
100 months ago
Two words: Mario Kart

Seriously, I know it's a cannibalization risk for the consoles, but it would be an instant #1 in the App Store.
Even if it's $10 per game, I'd definitely buy some old nintendo classic games if it made it's way to ios officially. Especially if it's a pay once, and no in app purchases
Score: 8 Votes (Like | Disagree)
MacFan23 Avatar
100 months ago
Finally!

Work on MFi controllers and Apple TV apps and Nintendo would be set.
Score: 6 Votes (Like | Disagree)
HiVolt Avatar
100 months ago
Even if it's $10 per game, I'd definitely buy some old nintendo classic games if it made it's way to ios officially. Especially if it's a pay once, and no in app purchases
That's all people have wanted for a decade now, since the App Store opened.

Classic NES/SNES games, ported over with no additional gimmicks.

Sell them individually, as packs, like all Mario games etc...

They'd make a killing.
Score: 5 Votes (Like | Disagree)
GeneralChang Avatar
100 months ago
Two words: Mario Kart

Seriously, I know it's a cannibalization risk for the consoles, but it would be an instant #1 in the App Store.
Two words: it's coming!

Which is only two words thanks to contractions. Thanks contractions!
Score: 4 Votes (Like | Disagree)
lec0rsaire Avatar
100 months ago
I have yet to see a quality game from Nintendo on the App Store.

I will take them seriously when they make a console quality game on mobile, and not “mobile games”.
Super Mario Run is actually really good. The remix mode they added is also fun when you don’t have much time to play. It’s not so easy to fully beat all the challenges and collect the last set of coins. It’s very polished and well worth the $10 I paid for it. Of course the console Super MARIO games are superior, but for their first attempt at a touch control phone game, it was a respectable effort.
Score: 4 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
iphone fold 3d print

Have a 3D Printer? You Can Make Your Own iPhone Fold Dummy

Tuesday December 23, 2025 1:31 pm PST by
Apple is working on a foldable iPhone that's set to come out in September 2026, and rumors suggest that it will have a display that's around 5.4 inches when closed and 7.6 inches when open. Exact measurements vary based on rumors, but one 3D designer has created a mockup based on what we've heard so far. On MakerWorld, a user named Subsy has uploaded a 1:1 iPhone Fold replica (via Macworld), ...