Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads
Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel.
The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight.
Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad's versatility.
Two of the ads show the iPad Pro, and two show the sixth-generation iPad, introduced at Apple's education event last March. The latter is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro.
Apple initially uploaded the ads to its YouTube channels in Asia, Europe, and the Middle East, and later in the United States.
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Popular Stories
In his newsletter over the weekend, Bloomberg's Mark Gurman said Apple was likely to announce at least some but possibly not all of the following products between March 2 and March 4: the iPhone 17e, MacBook Pros, MacBook Airs, updated entry-level iPad and iPad Air models, and a lower-cost MacBook with an iPhone chip.
As it turns out, Apple announced nearly all of those products, with the...
Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support.
Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year."
An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip.
No other...
As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer."
Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app.
"Ads on Maps will appear when users search in Maps, and can appear at the top...
