Apple Highlights Five Reasons the iPad Pro Can Be Your Next Computer

Apple today shared a new short video focused on the recently released 11 and 12.9-inch iPad Pro models, listing five reasons why the tablets can be your next computer.

1. It's more powerful than most computers.
2. It's versatile. It's a scanner, camera, editing suite, notepad, cinema, music studio, book, and a computer.
3. It goes anywhere thanks to LTE.
4. It's as easy as this (with a focus on gestures).
5. It's even better with Apple Pencil.

This is Apple's first ad for the new iPad Pro models, but it has long advertised the iPad Pro as an alternative to a computer. Apple uses the tagline "like a computer unlike any computer," in this ad, which is something new the company has been trying out.

Apple's 11 and 12.9-inch iPad Pro models were first introduced in late October and shipped out in November. The new iPads feature edge-to-edge displays with Face ID and no Home button, powerful A12X processors with performance on par with many Mac notebooks, USB-C to connect to 4K monitors and USB-C accessories, and thinner bodies.

The 11-inch iPad Pro starts at $799 for 64GB of storage, while the 12.9-inch iPad Pro starts at $999, also for 64GB of storage.