Apple Says 'Privacy Matters' in Humorous New iPhone Ad
Apple today shared a new privacy-focused iPhone ad on its YouTube channel. The ad will premiere tonight and air through March Madness in the United States before expanding to select other markets globally.
The 45-second video starts with the tagline "privacy matters" and then shows a variety of humorous if not slightly awkward situations where people would want their privacy protected in everyday life. In one scene, for example, two men briefly pause their conversation while a waitress is at their table.
"If privacy matters in your life, it should matter to the phone your life is on," the ad concludes. "Privacy. That's iPhone."
The ad arrives around six weeks after a major FaceTime bug was uncovered that allowed one person to call another person over FaceTime and listen to that other person's audio without the call being answered. Apple fixed the bug in iOS 12.1.4 and apologized, but it certainly wasn't good for its reputation.
Apple similarly promoted its privacy stance with a billboard near CES 2019 in Las Vegas that read "what happens on your iPhone, stays on your iPhone."
Bugs aside, Apple really does place an emphasis on privacy, especially compared to some other tech giants like Facebook. Apple has long said it believes privacy is a "fundamental human right," and as part of that, it aims to minimize its collection of customer data and disassociate it from an individual user when it does.
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Popular Stories
As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer."
Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app.
"Ads on Maps will appear when users search in Maps, and can appear at the top...
When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos.
Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature...
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
