Apple today announced that its new Apple Marunouchi store in Toyko is set to open on Saturday, September 7. Marunouchi is Apple's third store in Japan to open since last April, and it is the largest Apple Store in Japan.
Apple Marunouchi is located near the Imperial Palace and across from the historic Tokyo Station. Apple's senior vice president of Retail and People, Deirdre O'Brien, said that the Marunouchi store marks a significant moment in Apple's relationship with Japan.
"Marunouchi has amazing energy and our teams can't wait to welcome customers to our largest store in Japan for the first time on Saturday," O'Brien said.
According to Apple, the split-level Marunouchi store was built with a unique facade, featuring two-story vitrine windows that were constructed from "specially cast aluminum" to allow them to feature three-dimensional rounded corners.
The windows are a first in an Apple retail location and are designed to allow the "vibrant street life" of the surrounding area to connect with the interior of the store. Bamboo lines the interior of the windows.
Marunouchi will feature "world-class creators" leading Today at Apple sessions, kicking off with The Tokyo Creative Guild, which is a special 12-part series that Apple is introducing to celebrate the store's opening.
Customers can begin signing up for Today at Apple sessions at Marunouchi starting now. Apple says that later this month, its Fukuoka store will also be expanding to a new location, and the remodel of Apple Omotesandō will be completed.
Wednesday December 24, 2025 8:40 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Wednesday December 24, 2025 9:27 am PST by Juli Clover
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out.
Subscribe to the MacRumors YouTube channel for more videos.
Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows.
One Thing (Free) -...
Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Tuesday December 23, 2025 5:21 am PST by Tim Hardwick
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white.
They seem close to some...
Tuesday December 23, 2025 11:55 am PST by Juli Clover
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026.
Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
Wednesday December 24, 2025 7:24 am PST by Joe Rossignol
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year.
Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out.
Below, we have...
Fantastic location for a new store. Because Marunouchi is primarily a financial district, the area used to be a concrete ghost town on the weekends. But it was redeveloped a decade or so ago to accommodate upscale retail, and is now a lovely place to spend a weekend window shopping, people watching, and walking around.
Too bad the customer service of Apple in Japan is quite slow and terrible.
I’m beginning to question your perspective or at least motives for being so negative despite living in Japan?
Not only have I been to several Apple stores in Japan, but I got excellent service from an English speaking Japanese person each time. “Welcome, can I help you” was a standard greeting and I was even able to ask questions about the iPhone X.
It is uncommon for a regular Japanese person to speak much English, but Apple seems to employ at least one to help foreign visitors.
My experiences of customer service at Apple Stores in Japan have been the exact reverse of heylarry's "quite slow and terrible" experiences. Would Apple allow anything less than excellent customer service in Japan, which has a cultural reputation for politeness, efficiency, and excellent service? It's unthinkable.
Will someone who has been to the new Marunouchi store please report back to this thread with your fresh impressions?