When to Expect Apple's Next Event: 16-Inch MacBook Pro, iPad Pro Refresh, and More?

With last month's iPhone 11 and Apple Watch Series 5 event in the rearview mirror, and several more products in the rumor mill, it is fun to look ahead and speculate about if and when Apple might host an October event this year.

tim cook wwdc19
Apple has several rumored products in its pipeline, including a 16-inch MacBook Pro with a scissor keyboard and an all-new design, refreshed iPad Pro models that will possibly sport triple-lens rear camera systems, a refreshed Apple TV, and just maybe the so-called Apple Tags items trackers if they are ready.

Apple has also yet to reveal a release date for its redesigned Mac Pro, having only teased that it is "coming this fall."

To be clear, there is no guarantee that Apple will host another event this month, but there is certainly a chance given that Apple has done so in five of the past seven years. All of those October events focused on the Mac, iPad, or both, and all took place within the second half of the month.

Last year, for example, Apple hosted an event on Tuesday, October 30 at the Brooklyn Academy of Music, and it wouldn't be a stretch of imagination to think that an October event this year could take place around the same time.

apple event october schedule
Apple analyst Neil Cybart shared an interesting observation on Twitter today, noting that Apple has reported its quarterly earnings results on a Tuesday for five out of the past six quarters. For the quarter just ended, however, Apple will report its earnings on Wednesday, October 30.


On the same day of Apple's earnings reports, CEO Tim Cook and CFO Luca Maestri join analysts on a conference call to discuss the results.

The above might seem insignificant, but the last time Apple's earnings did not fall on a Tuesday was nearly a year ago, when it shared results on Thursday, November 1. This is likely because on the Tuesday prior, Apple was busy hosting its Brooklyn event, unveiling new iPad Pro, MacBook Air, and Mac mini models.

Naturally, this leads to the idea that Apple could be planning to host an event in the final week of October.

Cybart speculates that Monday, October 28 could be the date of the event, presumably given the two-day gap between Apple's event and earnings call last October, but Apple typically holds events on Tuesday, Wednesday, or Thursday. Tuesday, October 29 is probably a better guess for a potential Apple event this month.

If so, the final week of October could include Apple's event on Tuesday, Apple's earnings on Wednesday, and Apple TV+ launching on Friday.

Of course, Apple could surprise us with invites to an event on a different day of this month and render all of this moot. This is merely speculation for the sake of discussion, and nothing is official until it is official.

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
iphone fold 3d print

Have a 3D Printer? You Can Make Your Own iPhone Fold Dummy

Tuesday December 23, 2025 1:31 pm PST by
Apple is working on a foldable iPhone that's set to come out in September 2026, and rumors suggest that it will have a display that's around 5.4 inches when closed and 7.6 inches when open. Exact measurements vary based on rumors, but one 3D designer has created a mockup based on what we've heard so far. On MakerWorld, a user named Subsy has uploaded a 1:1 iPhone Fold replica (via Macworld), ...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...

Top Rated Comments

head_bigg Avatar
82 months ago
iMac Redesign anyone?
Score: 12 Votes (Like | Disagree)
RFolk Avatar
82 months ago
I am expecting a $6000 Mac Pro with a T2 chip that will not allowed us to change/replace the default storage.
Score: 6 Votes (Like | Disagree)
julesme Avatar
82 months ago
It seems unlikely they would launch Apple TV + without another event to more explicitly promote it, and late October would be a great time for a marketing push. So the timing makes sense.

Fingers crossed they will also announce new iPad Pros!!
Score: 5 Votes (Like | Disagree)
Nunyabinez Avatar
82 months ago
I have been a full-on Apple fan for most of my life. But like REM, I'm losing my religion. I LOVE my Apple watch and TV, I'm ambivalent about iPhone, and I don't know that I will buy another Mac.

I had expected to update my Retina iMac (the first one) after a few years when I bought it, but they haven't made anything that made me want to buy it and it is still powerful enough.

I wanted to replace my Mac Pros with a new Mac Pro, but they really did go PRO with it, so that the base is so expensive if you are not going to customize it, it's a terrible value.

As much as I like MacOS, due to a lack of hardware innovation and wow factors, I'm really not interested in paying the Apple tax anymore.

And I'm not going to use an iPad for my computer. It may work for some, but not for me.

My gaming rig has just become my daily driver.

So, as financially successful as Apple has been, they have left lots of money on the table, because they just aren't that interesting anymore. I am keeping a sliver of hope that they have something up their sleeve.

<<braces for fan attacks>>
Score: 5 Votes (Like | Disagree)
EugW Avatar
81 months ago



:rolleyes:
This always cracks me up. The base model is 64. They offer 256. All you're saying here is: "I want to be the person who buys a base model, so Apple just needs to upgrade their base model to meet my needs."

No. There are plenty of people with no need of anything more than 64 GB. Those are the people who get to save the $100. Not you.

I can't stand the way people continuously think that they shouldn't have to buy more than the base model, even though they are exactly who the mid and upper tiers are for.
Yet, the base model storage has steadily increased.

I wonder why some people always feel the need to defend Apple's choice here, esp. when we already know the base storage increases over time.

A "Pro" iPad with "Pro" pricing but only 64 GB storage is a sad joke in 2019. And using your logic, we'd still be stuck with 16 GB iPads and iPhones. It was more acceptable 2 years ago and when the pricing was much lower to have a 64 GB iPad Pro, but that time has passed.
Score: 4 Votes (Like | Disagree)
Larvas Avatar
82 months ago
I just hope the 16" Macbook Pro will not disappoint... I'm already looking to jump ship :( Lenovo and Dell have such powerful machines in their portfolio.
Score: 4 Votes (Like | Disagree)