Apple Advertising Partner Media Arts Lab Cuts ~50 Employees
Apple advertising partner Media Arts Lab has let go of approximately 50 employees, reports Bloomberg. Media Arts Lab is owned by TBWA\Chiat\Day and Apple is its only client.
Staff cuts were made in multiple divisions, but many of the employees who were let go worked in the strategy division that helped Apple create ads for its newest products.
In a statement to
Bloomberg, a Media Arts Lab spokesperson said that the firm's relationship with Apple "has never been stronger."
"Yesterday was a difficult day, as we had to part with some of our talented colleagues," a Media Arts Lab spokeswoman said in an emailed statement. "Our relationship with Apple has never been stronger, but as the needs of our client continue to evolve, we must adapt and continue to evolve the composition of our teams."
Apple's VP of Marketing Communications Tor Myhren said that Apple asked Media Arts Lab to evolve its marketing approach as Apple evolves its own approach too.
Apple's confidence and trust in MAL as our singular ad agency is as strong as it's ever been. As we continue to evolve our marketing approach, we've asked MAL to do the same.
Media Arts Lab has worked with Apple for decades and has been responsible for some of Apple's most compelling ads, including the famous "1984" ad for the original Macintosh, the "Get a Mac" series with Justin Long, and the well-known silhouette ads used for the iPod and iTunes.
More recently, Media Arts Lab was responsible for the "Welcome Home" video for the HomePod starring FKA Twigs, Apple's 2019 "Shot on iPhone" tour featuring bands like Florence and the Machine, and the "Bounce" ad for the AirPods.
Apple started creating some of its ads in house approximately
five years ago, but has also continued to work with outside ad agencies. Apple two years ago began focusing more heavily on digital and regional ad campaigns, which previously
led to layoffs at TBWA\Media Arts Lab.
Popular Stories
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out.
Subscribe to the MacRumors YouTube channel for more videos.
Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows.
One Thing (Free) -...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white.
They seem close to some...
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026.
Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year.
Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out.
Below, we have...
