Apple is planning to offer some kind of holiday App Store promotion that may see the company giving away free apps and games.
In Australia, where it is December 24, App Store users are waking up to an App Store story that mentions a "surprise" for Tuesday and explains that users can expect a treat every day from December 24 to December 29.
Tuesday's surprise isn't live yet, but it will be shortly! Make sure you come back soon to check it out.
Have you seen today's goodies? Look for the unwrapped presents on the App Store's Today, Games, and Apps tabs.
From December 24 to 29, you'll find a new surprise every day on the App Store. Come back daily to discover which treat we have waiting for you!
The wording of the story suggests that Apple is planning to give away free apps and games in a promotion similar to the 12 Days of Christmas promotion that the company used to run several years back.
We don't know yet what app or game Apple plans to give away on December 24, but we should find out soon from Australian users. App Store users in other countries like the United States can expect to see the same promotions when December 24 rolls around.
Update 10:39 a.m.: The surprises have gone live in New Zealand, and MacRumors readers tonyduffe and @Ldeverell report that the deals include a special in-app purchase bundle Looney Tunes World of Mayhem and a three-month subscription for the price of one month in Canva. We'll have to see if offers are the same around the world.
Update 2: Based on reader reports, the daily surprises appear to only be available in Australia and New Zealand, with a subset of them also seen in India.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Apple has announced it is lowering App Store developer fees in China from March 15, with commission rates for standard in-app purchases (IAPs) set to change to 25%, down from 30%.
In an update on its Developer blog, Apple also said the commission rate for qualifying IAPs under the App Store Small Business Program and Mini Apps Partner Program (and auto-renewals of IAP subscriptions after the ...
Wednesday March 18, 2026 6:28 am PDT by Tim Hardwick
A lawsuit brought against Apple by music streaming app Musi has been dismissed by a federal judge, after she ruled that Apple's developer agreement gives it the right to remove any app from the App Store at any time, "with or without cause."
Launched in 2013 by two Canadian teenagers, Musi was an app that played YouTube videos in a stripped-down interface, showed its own ads (removable for...
Apple has quietly blocked AI "vibe coding" apps, such as Replit and Vibecode, from releasing App Store updates unless they make changes, The Information reports.
"Vibe coding" tools allow users with little to no programming experience to build apps or websites using natural language prompts. Their accessibility has driven rapid adoption among both developers and non-technical users.
Apple ...
