Two of the iPad's Creators Share Thoughts on Its Development, Evolution, and More

Yesterday marked the tenth anniversary of the iPad, and alongside that milestone, Input has published an interview with Imran Chaudhri and Bethany Bongiorno, two of the key Apple employees behind its development.

The interview is an interesting read, with Chaudhri and Bongiorno sharing a few bits about their histories with Apple and the iPad, thoughts on the team's mindset during development of the ‌iPad‌, their perspectives on how the ‌iPad‌ evolved to fit how people have used it, and more.

original ipad 1
One of the more interesting tidbits relates to cameras, which actually weren't included on the original ‌iPad‌ even though a digital photo frame was intended as one of its primary use cases, driven in large part by Steve Jobs. Only after the ‌iPad‌ launched did Apple discover that people really didn't want to set their iPads up as static photo frames, and then later once the ‌iPad‌ did gain a camera, the team was surprised to see how much people were using it to take photos.

Bongiorno: We talked about the hope that it would be kind of this photo frame, like ‘“How are they going to get the photos on it?” We actually didn't believe that people would walk around taking pictures with their iPad. It was actually a funny internal conversation when we started seeing people outside taking their iPad with them and taking photos on vacation. I don't think we actually thought people would use it that way — and they ultimately did. [...]

Chaudhri: But the [iPad] camera is super funny. That's the other thing that we didn't anticipate being so big. But it was a segment of the population at the time that really was using the camera more than anything else. So I remember very clearly at the 2012 Olympics in London, if you looked around the stadium, you saw a lot of people using an iPad as a camera and generally that was people that just needed to have a bigger viewfinder for vision reasons, etc. Then seeing that, we went back in and redesigned the camera experience on the iPad — recognizing that this is going to be a thing that we just can't get people away from because they want this larger viewfinder.

Another interesting section addresses their regrets related to the ‌iPad‌, with Bongiorno highlighting how difficult it ended up being to push the ‌iPad‌ forward given the small size of the ‌iPad‌ team and the "gravity of the phone," while Chaudhri similarly cited the strength of the iPhone as well as business decisions that kept the ‌iPad‌ from replacing textbooks in schools as had been originally envisioned.

The full interview is definitely worth a read over at Input, as it touches on a number of other topics such as the Apple Pencil, thoughts on the differences between Android tablets and the ‌iPad‌, and what the next ten years might bring for the ‌iPad‌.

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...

Top Rated Comments

Mdracer Avatar
77 months ago
“A larger viewfinder” ... that blocked everyone else’s view. #selfish
Score: 7 Votes (Like | Disagree)
MacInDawg Avatar
77 months ago
I have the right to delete.
Score: 7 Votes (Like | Disagree)
japanime Avatar
77 months ago
We actually didn't believe that people would walk around taking pictures with their iPad. It was actually a funny internal conversation when we started seeing people outside taking their iPad with them and taking photos on vacation.
Nowadays, we see people taking photos on "phones" that are almost as big as the original iPad. ?
Score: 4 Votes (Like | Disagree)
barkomatic Avatar
77 months ago
They developed an entire operating system for a device they initially intended to be used as a digital photo frame? That wasn't mentioned at launch. . .
Score: 3 Votes (Like | Disagree)
theluggage Avatar
77 months ago

Good marketing isn't guessing/predicting what people want or don't want. Good marketing is educating people about what is available and guiding them to a decision.
Good marketing includes successfully persuading people to buy what you have to sell. If you've just invested millions developing a lemon, you better start hyping up lemonade, at least for the next quarter. If you start educating them they might go and buy a competing product.

Good product design includes guessing/predicting what people want or don't want and being right.

Its easy to forget that last bit when making claims like "Good X is all about simplistic soundbite Y" - a lot of modern management theory seems to be based on enumerating all of the rules but rejecting rule 1 ("Give a stuff about what you are doing") and rule 2 ("Rules are there to make you think before breaking them." ((c) Pratchett)).
Score: 3 Votes (Like | Disagree)
oneMadRssn Avatar
77 months ago

I used to work at a company that developed new products, and during the product development meetings it always amused me when the marketing manager would make these proclamations that "the customer wants this" or "the customer doesn't want that" when he didn't know any more than anyone in the room or anyone walking down the street what the next guy wants.
A lot (I'd guess most) marketing managers are kinda clueless when it comes to looking into the crystal ball trying to guess what other people want ... Just like the rest of us
Good marketing isn't guessing/predicting what people want or don't want. Good marketing is educating people about what is available and guiding them to a decision.
Score: 3 Votes (Like | Disagree)