Music streaming revenue increased by 25 percent last year and now accounts for 61 percent of all the cash brought in from recorded music in the United States, according to a new annual study from the Recording Industry Association of America (via Variety).
The RIAA study found that recorded music revenues hit a total of $11.1 billion in 2019, up from $9.8 billion the previous year. Of that, paid streaming music services like Apple Music and Spotify accounted for $6.8 billion in revenue during 2019.
That figure rises to $8.8 billion when including ad-supported streaming revenue, or nearly 80 percent of the overall cash made in the recorded music business last year.
The number of paid streaming subscriptions increased by 29 percent, with 60.4 million in 2019, compared to 46.9 million the previous year. That's over five-fold increase in music subscribers since 2015, when the total number of monthly subscribers was just 10.8 million.
Physical sales now account for just 10 percent of the marketplace, according to the RIAA, although the vinyl boom ensured that it wasn't the worst performer in recorded music revenue. Digital downloads have fared even worse, and adding up to just 8 percent of revenue. The RIAA says 2019 was the first year since 2006 that the money brought in from paid downloads was less than $1 billion.
Apple Music's subscriber count last June was over 60 million, while Amazon Music recently claimed it has more than 55 million customers worldwide, although that figure includes a tally over several tiers, including Amazon Music for Prime subscribers and its free ad-supported plan. Spotify announced in September that it had 113 million paying customers.
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