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Apple Shares Two New 'Behind the Mac' Ads

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Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother.


The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned.

Apple's second Behind the Mac video focuses on students who are reading their college acceptance letters on their Macs and getting excited. "Celebrating college acceptance season and all those students starting their next chapter behind the Mac," reads the video's description.


Apple kicked off the "Behind the Mac" video series in August of 2018, and has been sharing various videos demonstrating the ways people use their Macs since then.

Tag: Apple Ads

Top Rated Comments

qoop Avatar
qoop
65 months ago
"And then I was like…" "like sorta…" "like this…" "like that…" "that to me is like…" "like…" "like…" "like…" "put outta song where like…"

And the other advert features some screaming women.
Score: 9 Votes (Like | Disagree)
dannyyankou Avatar
dannyyankou
65 months ago
Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.
Score: 4 Votes (Like | Disagree)
psimac Avatar
psimac
65 months ago

Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.
Personally, I think Finneas is a genius. What he and his sister Billie accomplished, recording and producing a grammy-award winning album on an iMac in a bedroom using Logic, is truly impressive. The depth of the tracks and the care used exceeds many professionally produced albums.
Score: 2 Votes (Like | Disagree)
I
ianKent
65 months ago

Oh, I first thought it was how they designed the new Macs. Never mind. :rolleyes:
So they should call these “In Front of the Mac”
Score: 2 Votes (Like | Disagree)
JosephAW Avatar
JosephAW
65 months ago
Oh, I first thought it was how they designed the new Macs. Never mind. :rolleyes:
Score: 2 Votes (Like | Disagree)
M
MNLondon
65 months ago

"And then I was like…" "like sorta…" "like this…" "like that…" "that to me is like…" "like…" "like…" "like…" "put outta song where like…"

And the other advert features some screaming women.
Someone who uses 'like' for every other word just makes me want to shout 'shout the f*** up, at the screen!! What is the point and when will that fashion end..ugh. Otherwise, I like the contents of the first video. 'Screaming women', I think I'll give that one a miss.
Score: 1 Votes (Like | Disagree)
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