AirTags are priced at $29 each, with a pack of four available at a discounted price of $99. AirTags are eligible for free engraving, with the space available allowing for up to four letters or three to four emoji characters depending on the size of the emoji. Engraving will delay the shipping estimates for AirTags.
AirTags are Apple-designed Bluetooth trackers that are designed to integrate with the Find My app. You can attach them to items that are easy to lose, such as keys, to track those items right alongside your Apple devices. AirTags have benefits like a U1 chip and Precision Finding for iPhone 11 and 12 models.
There's no indication that AirTags will be in short supply, but it's always a good idea to get orders in early. Apple is also now selling AirTag accessories like the Loop and Leather Key Ring at prices that start at $29.
Alongside the AirTags, Apple is now making the newly announced purple iPhone 12 and 12 mini available for purchase. These devices are identical to the existing iPhone 12 and 12 mini models, just in a lavender shade.
Both the AirTags and the purple iPhone 12 models will be arriving in the hands of customers on Friday, April 30.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Apple today released new firmware for its second-generation AirTag item trackers. The firmware has a 3.0.45 version number, up from 3.0.41, and it is the first firmware update that Apple has provided for the AirTag 2 that launched in January 2026.
AirTag updates are infrequent, and there is no word yet on what's included in the new firmware. Apple has shared release notes in the past, and...
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Ordered a 4 pack and a couple of accessories to try. I’m glad there’s finally an item tracking solution that isn’t guaranteed to be selling your data off somewhere for profit — that’s the only reason I haven’t purchased a Tile in the past.
