Apple CEO Tim Cook: We Feel 'Really Good About Where We Are' With Apple TV+
During today's earnings call covering the second fiscal quarter of 2021, Apple CEO Tim Cook was asked about Apple TV+ and whether he would provide details on how many paid subscribers the service has.
Cook declined to provide specific numbers, but he said that Apple TV+ is going "very well" and that Apple feels "really good" about where Apple TV+ is at.
TV+ is going very well, as you know the objective and philosophy of Apple TV+ is to create high-quality original content and to be one of the most desired platforms for storytellers. I see that happening day by day, we have more shows, more storytellers.
To date, Apple originals have received 352 award nominations and 98 wins. We have shows that have gotten significant buzz like Ted Lasso, The Morning Show, Defending Jacob, etc. We feel really good about where we are. We're not releasing subscriber numbers.
It's likely that Apple TV+ paid subscriber numbers are quite low as Apple has continually extended its free trial offerings, and is also reimbursing those who do not have a free trial at this time. Apple is currently offering a free trial to those who purchased an Apple device until July 2021.
Cook was also asked if Apple had plans to raise the prices of any of its services, and he said he had nothing to announce. "We try to give customers a great value," he said.
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Popular Stories
Apple CEO Tim Cook today shared a short promotional video on social media highlighting Apple's new role as the U.S. home of Formula One.
The clip takes place around Apple Park and shows Cook driving a small campus buggy along the ring road before pulling up beside Dutch racing driver Max Verstappen. The scene plays out like a Formula 1 pit stop, with the buggy stopping at a makeshift pit...
Weekly MLB games are set to return to the Apple TV subscription service on Friday, March 27, Apple said today. The fifth Friday Night Baseball season will begin with the Los Angeles Angels facing off against the Houston Astros, followed by the Cleveland Guardians playing against the Seattle Mariners.
Apple TV will air weekly MLB doubleheaders each Friday during the 25-week 2026 season. MLB...
Back in September, the Apple TV streaming service's broadcast of the pivotal Boston Red Sox vs. Detroit Tigers game at Fenway Park incorporated live footage captured with the iPhone 17 Pro, and now the device has been enshrined in MLB history.
Apple this week announced that the National Baseball Hall of Fame and Museum has added one of the four iPhone 17 Pro devices that captured the Red Sox ...
