Verizon Launches New 'Customizable' Smartphone Plans That Charge $10 Per Perk

Verizon today announced new "myPlan" customizable smartphone plans that essentially unbundle unlimited cellular service from the "perks" that Verizon has offered to subscribers in the past. Right now, for example, signing up for a Verizon "Get More" plan offers unlimited 5G service along with perks like access to Apple Arcade, Apple Music, Disney+, and more.

verizon
With the new "myPlan" options, Verizon is charging a base price for 5G access, and then an additional $10 for each "perk" that a subscriber wants to add.

There are now two plans, including Unlimited Plus and Unlimited Welcome. Unlimited Plus is the only plan with the faster 5G Ultrawide band connectivity, while Welcome Unlimited offers slower 6GHz 5G speeds. Unlimited Plus is priced at $80 for one line, while Unlimited Welcome is priced at $65 for a single line, with discounts for additional lines. Prices include a $10/line Auto Pay discount.

There are $10/month add-ons for the Disney/Hulu/ESPN+ bundle, 100 GB of additional hotspot data (Unlimited Plus comes with 30GB), Apple One (which includes ‌Apple Music‌, Apple TV+, ‌Apple Arcade‌, and 50GB iCloud storage), Walmart+, and ‌Apple Music‌ Family. Verizon also offers add-ons for +play (its answer to ‌Apple TV‌ Channels), 2TB cloud storage, and three TravelPass days.

Verizon says that subscribers can decide "exactly what goes in and what stays out" of a plan, to ensure that customers are not paying for what they do not want.

For comparison's sake, a single line $90/month "5G Get More" plan (with Auto Pay) at the current time includes 50% off an Apple Watch, free TravelPass access (1 per month), the Disney Bundle, ‌Apple Music‌, ‌Apple Arcade‌, 50GB of hotspot data, and 600GB of Verizon's cloud service.

Adopting the new plan would cost $80 per month with Auto Pay enabled, $10 for ‌Apple One‌ (with the same benefits), $10 for the Disney bundle, and $10 for three TravelPass days per month. It would also be limited to 30GB hotspot data and would include less Verizon cloud storage, so on the whole, the plan change is not ideal for existing Verizon customers who prefer to have access to the current add-ons.


The new plan would benefit those who do not care for or use the add-ons as it would cut the price by $10 per month, but it will drop hotspot data by 30GB.

Verizon says that each family member gets to "customize their own plan," so savings will be more notable for those who share a plan with family, but for most people, these changes are likely to result in price increases and loss of perks rather than more choice.

Verizon's new myPlan options will be available starting on May 18. Existing customers will not need to change their plans, and can add additional perks to their current plans if desired.

Tag: Verizon

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...

Top Rated Comments

robd003 Avatar
34 months ago
Why does a single line cost $80 / $65?

Why can't all lines just cost $45?
Score: 36 Votes (Like | Disagree)
routine_analyst Avatar
34 months ago
Of course... Just like any unbundling of services, at first each perk appears cheaper, therefore you subscribe... but then they eventually increase the price of each and you're now spending more than you ever have.

Biggest cons of all. They learned this from the networks unbundling and transforming into streaming services that when all added up are more than ever before.
Score: 22 Votes (Like | Disagree)
ghanwani Avatar
34 months ago
Verizon was quoted as saying "If you think you figured out how these plans work, think again! We have designed them to be impossible to figure out, just like our older plans. But we're giving you a new way to get screwed just in case you were unhappy with the old way." :)
Score: 15 Votes (Like | Disagree)
zorinlynx Avatar
34 months ago

Why does a single line cost $80 / $65?

Why can't all lines just cost $45?
I was about to post the same thing. When I saw Unlimited Plus for $45 I was just about ready to jump ship from AT&T immediately. Then I noticed that it was almost twice as much for a single line customer like me.

Forget that!
Score: 14 Votes (Like | Disagree)
ELman Avatar
34 months ago

It’s wild what you all pay for phone plans in the US. I currently pay 20 Euro ?
Yes, but do you get perks?
Score: 11 Votes (Like | Disagree)
sw1tcher Avatar
34 months ago

Why does a single line cost $80 / $65?

Why can't all lines just cost $45?
The more you buy, the more you save. The discount is an incentive to bring more subscribers to Verizon and your family/group plan instead of letting them go to another carrier. This subscriber number looks good to investors.

Once you have multiple people on your discounted family/group plan the less likely you'll want to have/let someone leave because if someone leaves, the family/group plan loses a discount. So subscribers who get nice discounts tend to stay. This keeps churn numbers down and is another metric investors like to see.
Score: 9 Votes (Like | Disagree)