Apple CEO Tim Cook Makes Unusual Appearance in Porsche Taycan Turbo GT Premiere Video
Apple CEO Tim Cook today appeared in Porsche's video announcement for the Taycan Turbo GT electric performance car.
The Porsche Taycan Turbo GT is the most powerful production car the brand has ever made. During its premiere video, Porsche briefly showed off its custom race engineer cockpit app for the Vision Pro that allows a spectator to view laps from the perspective of the driver accompanied by key statistics and a track map in 3D space.
Speaking to Porsche CEO Oliver Blume, Cook congratulated the automaker on the new vehicle and highlighted the potential of the Vision Pro headset to "reimagine track experiences."
Good morning, Oliver. Congratulations to you and the Porsche team on the new record you've set with this incredible new vehicle. It's these kinds of extraordinary milestones that show the world what can happen when a team of incredibly dedicated people come together to break new ground on a big idea. Porsche has always been known for excellence and we're proud to see a number of our products play a role in what you do and it's so great to see Apple Vision Pro helping reimagine track experiences.
I believe deeply that spatial computing has the potential to revolutionize virtually every industry and you're showing one of the many ways Apple Vision Pro is going to make the impossible possible.
The CEOs noted their companies' partnerships over the years, such as the Porsche app and Apple CarPlay integration. Porsche is often among the first automakers to adopt and integrate with Apple technologies, such as Apple CarPlay, a native Apple Music app, vehicle functions in Apple CarPlay, and the next-generation CarPlay experience. The brand even offers CarPlay-equipped audio systems compatible with classic Porsche vehicles dating as far back as the 1960s. Nevertheless, Cook's appearance in another company's announcement video is unusual.
Thanks, Michael Burkhardt!
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Popular Stories
CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026.
In the interview, Cook revealed the two things that are "essential" to Apple: people and culture.
"Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook. "It's...
Apple CEO Tim Cook today shared a short promotional video on social media highlighting Apple's new role as the U.S. home of Formula One.
The clip takes place around Apple Park and shows Cook driving a small campus buggy along the ring road before pulling up beside Dutch racing driver Max Verstappen. The scene plays out like a Formula 1 pit stop, with the buggy stopping at a makeshift pit...
Apple CEO Tim Cook today shared a "50 Years of Thinking Different" letter, ahead of the company's 50th anniversary on April 1, 2026.
The letter touches on the upcoming 50th anniversary and says that "the world is moved forward by people who think different." For those unaware, "Think Different" was a famous advertising slogan used by Apple in the late 1990s to early 2000s.
"At Apple,...
