M4 MacBook Air Marketing, Sales, Retail Teams Prepare for March Debut

Apple has started preparing its marketing, sales, and retail teams as it gears up for the March release of new 13-inch and 15-inch MacBook Air models featuring M4 chips, according to Bloomberg's Mark Gurman.

Writing in his latest Power On newsletter, Gurman said that current models are also seeing inventory drawn down at stores, which is another signal that a launch is nearing. A launch has been thought to be imminent for a while now. In fact, it was originally rumored to be planned as Apple's first hardware launch of the year, but that turned out to be the iPhone 16e, which debuted over the past week.

Gurman last week said Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," so his wording suggests he is fully confident that the machines are arriving next month. Whether that's in the first half of March or later in the month is still unclear.

Twelve days ago Gurman claimed that the machines would be introduced "within weeks." While he's betting on March, Gurman seems not further forward on learning the exact release timing of the new versions of the company's most popular laptop.

Apple inadvertently confirmed the upcoming M4 ‌MacBook Air‌ machines back in December when the macOS Sequoia 15.2 software update included files for unreleased "Mac16,12" and "Mac16,13" machines. The files referenced the "‌‌MacBook Air‌‌ (13-inch, M4, 2025)" and the "‌‌MacBook Air‌‌ (15-inch, M4, 2025)."