New data from Consumer Intelligence Research Partners (CIRP) suggests Apple's iPhone 16e is off to a strong start, capturing 7% of U.S. iPhone sales in its first partial quarter of availability. The new mid-range offering outperformed the iPhone SE's share from the same quarter last year.
The entire iPhone 16 lineup, now consisting of five models with the addition of the 16e, accounted for 74% of total U.S. iPhone sales in the March 2025 quarter. It's a marked increase from the 68% share held by the four iPhone 15 models during the same period in 2024.
While the 16e drove much of this growth, CIRP's data shows some surprising shifts across the lineup. The standard iPhone 16 saw a decent boost, climbing to 20% of sales compared to just 14% for the iPhone 15 in the previous year's quarter.
Meanwhile, Apple's high-end models had an unexpected decline. The iPhone 16 Pro and Pro Max together accounted for 38% of iPhone sales, down from 45% for the iPhone 15 Pro models a year earlier. The iPhone 16 Pro specifically dropped from 22% to 17% market share.
The numbers suggest Apple's strengthening of its mid-range offerings may be working overall, with more buyers choosing the standard iPhone 16 over the pricier Pro models. At the same time, the 16e appears to be wooing customers who previously might have opted for older models.
Legacy iPhones – defined as models more than a year old – fell to 26% of U.S. sales, down from 32% the year before. The decline coincides with Apple's streamlining of its iPhone lineup, which included discontinuing the iPhone SE and the iPhone 14 and 14 Plus during the quarter.
Wednesday December 24, 2025 8:40 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
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Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Wednesday December 24, 2025 9:27 am PST by Juli Clover
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out.
Subscribe to the MacRumors YouTube channel for more videos.
Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows.
One Thing (Free) -...
Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white.
They seem close to some...
Tuesday December 23, 2025 5:21 am PST by Tim Hardwick
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Wednesday December 24, 2025 7:24 am PST by Joe Rossignol
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year.
Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out.
Below, we have...
Tuesday December 23, 2025 11:55 am PST by Juli Clover
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026.
Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
It looks like the MR crowd was wrong in this, with all the doubt from the 16e announcement. It's amazing how the internet is an echo chamber disconnected from the real world, with this too.
