Apple really wants you to know that F1: The Movie is now playing in theaters everywhere.
The company has promoted its Brad Pitt racing film with advertisements across at least six iPhone apps leading up to today's wide release, including the App Store, Apple Wallet, Apple Sports, Apple Podcasts, iTunes Store, and of course the Apple TV app.
While it is fair game for Apple to promote the film in most of those apps, many iPhone users were unhappy about Apple's Wallet app notification promoting a discounted ticket offer. As noted by Daring Fireball's John Gruber, Apple has effectively convinced us to move the contents of our physical wallets to the iPhone, and now Apple has turned around and used the app as an advertising mechanism without permission.
As for the Apple Sports app, Apple's services chief Eddy Cue said that the company created the app to "give sports fans what they want," with a focus on simplicity. The last thing that most sports fans want to see is even more ads.
Based on early box office results and positive reviews, it looks like F1: The Movie has the potential to be a summer blockbuster, and likely Apple's most successful film ever. Apple has a hit on its hands, but it has seemingly gone a step or two too far with pushing the film on its customers. Hopefully, this is not the new norm.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
As noted by Daring Fireball's John Gruber ('https://daringfireball.net/linked/2025/06/26/f1-wallet-gag-zeins'), Apple has effectively convinced us to move the contents of our physical wallets to the iPhone, and now Apple has turned around and used the app as an advertising mechanism without permission.
A very good point made by John.
I'm coming back around on him this year it would seem.
Good news! If this hyperventilated bit of vroom-vroom car porn isn't your speed, the Apple Marketing Menace™ can't wait to tell you about Ted Lasso, Season 4: The World's Most Magical And Amazing television show ever created.
