Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber.
Given that the iPhone 17 Air is expected to have an ultra-thin design, customers who purchase the device might be reluctant to put it inside of a regular case, due to the added thickness. A bumper case would be a fitting compromise, as it would provide some level of protection against drops and scratches, without being overly thick.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Apple is planning more Mac refreshes for the rest of the year, Bloomberg's Mark Gurman writes.
In the latest edition of his "Power On" newsletter, Gurman said that, following the introduction of the M5 MacBook Air, M5 Pro and M5 Max MacBook Pro, and MacBook Pro, Apple is preparing for further Mac refreshes to complete the 2026 lineup.
These include an upgraded Mac Studio, which Gurman...
Apple's upcoming 2026 iMac will be available in a refreshed selection of colors, Bloomberg's Mark Gurman reports.
In today's "Power On" newsletter, Gurman said that the next iMac will feature a new selection of colors. This could be the first true refresh of the device's color options in five years.
The iMac redesign introduced in 2021 uses a distinctive two-tone color design, where the...
Apple is planning to launch at least three new "Ultra"-class devices this year, according to Bloomberg's Mark Gurman.
Writing in this weekend's "Power On" newsletter, Gurman explained that while the low-end of Apple's product lineups are now well-served by the Apple Watch SE, iPad 11, and MacBook Neo, there is "a more significant shift underway" toward higher-end, "Ultra" devices. Apple is...
Apple could easily add a tiny lanyard hole to the iPhone and charge $50+ for the strap. Plenty of people would line up to buy a Hermès version for $249. The iPhone 17 could then be marketed as a fashion accessory instead of a phone—since with its short battery life and single camera, it wouldn’t serve much other purpose anyway.
I get that you’re joking but I’m on board with that idea. iPod Touch had a little pop out button for a lanyard.
It was honestly better to me than a case. Loop it around your wrist when in use and it won’t fall. Adds a little individual style without covering it up. I remember that people even attached charms to the loop.
