Apple TV+ to Apple TV Rebrand Now Official, Here's the New Intro
Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple TV." Apple also shared a short YouTube video announcing the rebrand, featuring a rainbow-colored, animated Apple TV logo and a sound composed by Finneas. "This is just the beginning," reads the title of the video.
On Instagram, Finneas
shared the same video, and said that he was honored to create the sound.
Never thought I'd get to do something like this but I am so honored and truly couldn't have enjoyed working on it more. hope this very short piece of music feels like it matches the things I love about Apple so much- They make such beautiful tools. Lucky to use em
The sound that Apple shared today will be played before every Apple original TV show and film, according to an interview that Finneas did with Variety. There are three versions of the mnemonic, including a main five-second long version, a one-second version that Finneas describes as a "sting" that might play for movie trailers, and there's longer-form 12-second version that will play in movie theaters at the start of an Apple Studios original film.
Apple's Head of Music, David Taylor, said that Finneas provided Apple with a "completely original sound that feels cinematic and magical."
The rebrand is still rolling out on Apple products, and the TV app continues to read Apple TV+ for now. Apple will likely update all Apple TV+ wording in the Apple TV app with the upcoming iOS 26.1, iPadOS 26.1, tvOS 26.1, and macOS Tahoe 26.1 updates.
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Popular Stories
Apple CEO Tim Cook today shared a short promotional video on social media highlighting Apple's new role as the U.S. home of Formula One.
The clip takes place around Apple Park and shows Cook driving a small campus buggy along the ring road before pulling up beside Dutch racing driver Max Verstappen. The scene plays out like a Formula 1 pit stop, with the buggy stopping at a makeshift pit...
Weekly MLB games are set to return to the Apple TV subscription service on Friday, March 27, Apple said today. The fifth Friday Night Baseball season will begin with the Los Angeles Angels facing off against the Houston Astros, followed by the Cleveland Guardians playing against the Seattle Mariners.
Apple TV will air weekly MLB doubleheaders each Friday during the 25-week 2026 season. MLB...
Back in September, the Apple TV streaming service's broadcast of the pivotal Boston Red Sox vs. Detroit Tigers game at Fenway Park incorporated live footage captured with the iPhone 17 Pro, and now the device has been enshrined in MLB history.
Apple this week announced that the National Baseball Hall of Fame and Museum has added one of the four iPhone 17 Pro devices that captured the Red Sox ...
